Small Business Mavericks

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The Cost Of Online Rebranding

Small Business Mavericks

If you’ve built a solid online brand and find yourself having to rebrand your business online for one of various reasons, then you should count the cost before you start. If it is, there are some definite costs, and I mean beyond the dollars and cents. You’ll also have to count the cost of rebranding your other assets.

Cost 98
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3 Social Media Mistakes That Cost You Money

Small Business Mavericks

Because it consistently changes, business marketing strategies for social media have to be an ongoing process rather than a one-time decision that is never analyzed. Social media marketing must be flexible and able to focus on the point of the medium (connecting and interacting) rather than the current way people are doing it.

Cost 87
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Are You Sabotaging Your Online Marketing?

Small Business Mavericks

Either way, you still need to be involved in the process. They aren’t involved in the process – Don’t just hire an Internet marketing firm and never communicate with them. They aren’t involved in the process – Don’t just hire an Internet marketing firm and never communicate with them.

Marketing 105
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Is Smart Video Part Of Future Marketing Strategy?

Small Business Mavericks

You can use them at any point on your website, targeting the video to help the visitor (customer/buyer) through the process. They can also be used for after sales follow up marketing and have proven to be very successful as follow up marketing tools for shoppers who have abandoned the shopping cart at some point during the process.

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When Is It Time To Call In The Professional?

Small Business Mavericks

First you have to research the problem and solution, then you need to go to the hardware store and purchase the tools and supplies, and finally there’s the actual process that always is trickier than you thought it would be. A plumber might be costly, but a plumber would have all the tools and experience to do the job quickly.

Cost 93
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CRM for the SMB

Small Business Mavericks

Tradtional CRM systems were relegated to the large enterprise space due to cost, maintenance and overall risk involved. These systems operate in the cloud, resulting in lower up front cost and reduced risk at the onset. But times have changed.

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Online Coupons For Small Business – The Good, The Bad And The Ugly

Small Business Mavericks

In this case , they failed to put a cap on the number of coupons sold, and when Groupon sold 450, the cost was enough to break the business. Coupons can be an ideal marketing tool, however, if you’re a small business, you need to limit your costs. Group deals do need careful attention. Groupon charged $7.50 for every transaction.