Sherrilynne Starkie

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

Normally, the content and strategy development for a public engagement campaign is a complex process and such campaigns are the result of very close collaboration between a client and its agency. and (sic) then blamed the use of those photos on ‘hackers’ that seem to have attacked the site almost immediately it went live…”.

Campaign 377
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Industry certification a must for social media career success

Sherrilynne Starkie

Some cost thousands of dollars. For example: Auditory learners need ample time to process information. For the remaining half, those who are willing to consider social media certification programs, there are other challenges to be met. Choosing an Online Social Media Course. Google “online social media courses.” Some courses are free.

Industry 170
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Social media and Montreal’s student protests

Sherrilynne Starkie

The SPVM decided to shorten the normal approval process. The cost of PR. Then we said what we were doing about it.”. Another hurdle was getting timely internal approvals on communications messages. Melissa had her boss and all necessary subject matter experts on speed dial. “I Related posts: Social media: how to handle feedback.

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Measuring what matters in communications

Sherrilynne Starkie

We started our conversation by talking about the importance of getting company executives and upper management on board in the goal setting process. So the process is this. Sometimes it’s a little tougher to fight your corner on awareness objectives because they are seen as a cost not a revenue generator.

Policies 231