Jeff Esposito

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UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed

Jeff Esposito

It has been a long while since I applied to a college or university; I remember the recruiting process well. Below are some additional statistics that I found interesting: Social media has reduced traditional marketing costs: 33% reduction on print advertising. 24% reduction in newspaper ads. 17% less in radio/TV ads.

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