Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. Make a Selection: this speaks for itself.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

NOVEMBER 2, 2010

You did not worry about their greenhouse effects, the videos their employees were making behind the scenes or how much the same product cost at other stores within a 7 block radius. If prospects can’t relate to the things they find in that process, those potential customer simply go away without you ever knowing they were actual prospects.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

APRIL 26, 2010

This is a cultural shift, a systems shift, a shift in processes and approvals to a more distributed workforce. Companies need to have some transition period to move from traditional to digital and it’s not just in the way they advertise. This is much more than simply a messaging shift. This post is about transitioning.

Social Media 173

Social Media Radian6 Apple Marketing 173