Dave Fleet

DECEMBER 31, 2011

That means fewer companies treating fan or follower growth or video views as goals, fewer made-up numbers and more focusing on business outcomes – sales, cost savings, customer/employee retention etc. My hope is that this will continue in 2012. More effective measurement. Focusing on the less-shiny object.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

MARCH 5, 2012

Processes – integration and an “and, not or” approach: Success in this new Facebook will depend on even tighter integration between community managers, content teams and paid media in order to find the right balance of engagement, business results-driven content and advertising.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

JANUARY 4, 2011

In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house. We went for good – it costs more, but we’ll reap the rewards in the long-term. I came up with ten – let me know what you think of them in the comments: 1. Everything is integrated.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

SEPTEMBER 28, 2012

What about cost avoidance? As Marketing Pilgrim noted, Forrester’s report shows that 30% of repeat sales involve email in the process. What about driving people to sign up to receive information over time? What about customer retention, loyalty and advocacy? You know what I don’t hate, though?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

JULY 9, 2018

The greatest advantages of by using a VPN is definitely the cost effectiveness that can handle in providing a solitary private network in evaluation to employing separate leased lines which could burn the pockets of corporate companies.

Policies 150

Policies System Privacy URL 150