Webbiquity SMM

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

Slide 21: Online costs per lead are lower. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. The higher cost per lead may very be justified by higher quality (close rate).

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How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Video content is also easier to consume, particularly on mobile devices. While its worthwhile investing in quality video content to protect your brand image, costs have come down. And scarcity increases cost. Video is more engaging than text. Blog posts with videos draw more traffic. And video content is great for SEO.

Content 190
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises (88%) than SMB forms (76%). ( DeSantis Breindel ). What’s the ROI of Content Marketing? Cox Business ).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. e-Strategy Trends ).

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How Marketers are Using Social Media for Business: New Report

Webbiquity SMM

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media. Again, it isn’t clear what all gets lumped into this category.

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48 Ways to Measure Social Media Success

Webbiquity SMM

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. regular YouTube page, company channel, mobile device, etc.). •

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity SMM

99% lower cost per incremental lead. 31% lower cost per 1,000 impressions. 58% lower cost per click. 2X lower cost per click. 25% lower cost per qualified lead. 40% lower cost per lead. 50% decrease in cost per subscriber. What were the ad results? What worked? What were the ad results? What worked?

B2B 170