B2B Marketing Stats from HubSpot’s Marketing Data Box
Webbiquity SMM
MAY 16, 2011
Slide 21: Online costs per lead are lower. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. The higher cost per lead may very be justified by higher quality (close rate).
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