Waxing UnLyrical

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

The highly mobile 21st century workforce seeks employment with companies that not only espouse, but actually practice, philanthropy, transparency and responsibility. When a crisis strikes, smart companies will mobilize these internal allies, asking their ready-made army of advocates to spread the word. A Reason to Speak.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

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8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? But the following apps are real, legitimate ways to make some extra money right from your mobile phone. Image: Jewels Globe URL via Flickr, CC 2.0.

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Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

And I have to remind doctors that if they think they don’t have time for this—and if they don’t have instant access to mobile communications—they may be behind the learning curve and behind the times,” said Thomas Lee, MD in a U.S. Overall physicians using social media have found the benefits outweigh the costs.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Image: Amit Kumar via Flickr, CC 3.0. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

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Product Review: MoShow–Slidehow Movie Maker App

Waxing UnLyrical

I also have a presentation next week on mobile video tools. It won’t cost you a dime. I got a one-week free trial of MoShow, with the option of buying a full year’s worth of the product for $39.99. It’s staying on my phone. I just added slides to the deck. Give MoShow a try for one week.

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6 iPhone Accessories for Almost-Professional Photos/Videos

Waxing UnLyrical

Here’s how you can too, with six terrific iPhone accessories that will give you a mobile [sic], “good enough” photo/video studio. So KVC sent me a new one at no cost, and everything worked perfectly. Do share, I’d love to know… and maybe upgrade my own mobile studio! Olloclip 3-in-1 lens ($69.99).

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