Sherrilynne Starkie

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Is Facebook advertising worth it?

Sherrilynne Starkie

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Because Facebook ads are so highly targetable, they are extremely cost efficient. According to AdEspresso, the average cost-per-click for Canadian advertisers is 20 cents.

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Foundations for integrated digital marketing

Sherrilynne Starkie

There are lots of low-cost options such as Shopify and Squarespace among others. If you already have a website, make sure that it’s mobile responsive and has necessary security certificates. Mailchimp and Constant Contact are two popular email marketing platforms with free and low-cost options.

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Make the case for video content

Sherrilynne Starkie

Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? A recent video reach campaign by the Ford Motor Company lowered the overall costs by more than 20 per cent. Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent?

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