Why Share of Voice is a Useless PR Metric
Dave Fleet
MAY 24, 2011
But the real strategic advantage comes in that the cost of the ad space is a known quantity. Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%. What action can you take based on a SOV metric alone?
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