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Why Share of Voice is a Useless PR Metric

Dave Fleet

But the real strategic advantage comes in that the cost of the ad space is a known quantity. Let’s say that our client is Widget co. Widget co has a 20% SOV and their nearest competitor has 30%. The following month Widget co is at 18% and their rival at 37%. What action can you take based on a SOV metric alone?

Metrics 353
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10 social media reports to help showcase your expertise in 2021

Sprout Social

Yet with so many metrics and differing department goals, where do you start in communicating the right data to the right team? Key metrics to look for: Impressions. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report. Engagements.

Report 129
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Top 10 customer service software tools

Sprout Social

For example, most customer service tools track a range of customer service metrics like: The volume of queries received Response time Response rate Resolution rate Benchmarking these metrics can uncover opportunities to improve your service and optimize your customer service team’s processes.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

One of the most overlooked practices that can exponentially grow your social media audience (while improving ecommerce metrics) is implementing User-Generated Content (UGC). Content Scheduling : Schedule UGC to post on your brand’s social profiles according to your content calendar, and update live site widgets instantly.

UGC 52
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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. the Flexi-Pages widget for adding sub-menu navigation and Mass Edit Pages for WordPress for making small changes to a large number of pages at once). Web Traffic Tracking Alternatives to Google Analytics by uber.la.

WordPress 184
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The Social Media Analytics Compass: What and How to Measure

Razor Social

How much will it cost you? How much will it cost you? Monitors social metrics across all channels supported. How much will it cost you? How much will it cost you? How much will it cost you? In the following we have focussed on tools that are dedicated to social media analytics. Simply Measured.

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Search Engine Optimization: 5 Keyword Research Tips

Bill Hartzer

Tracking these metrics by keyword will be important in your allocation of resources, so this is an absolute must in implementing optimal keyword strategy. You may determine that the general term ‘widget’ has considerably higher competition and it would be more cost effective to target the Level-2 terms.