Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. A white paper for Software Decision Makers. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |.

Company 122

Company How To Case Study Mobile 122

Buffer Social

MAY 1, 2017

If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC). These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. Set expectations based off of the sequence.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs.

Report 191

Report Social Media B2B Newsvine 191

Convince & Convert

JULY 26, 2011

Thus, blogging presents a serious opportunity cost to the company. What do those hours cost the company in salary? What do those hours cost the company in overhead and benefits? Take your monthly salary costs figure ($1405) and multiply it by your company’s standard overhead calculation.

ROI 155

ROI Cost Hosting Analytics 155

Convince & Convert

JULY 29, 2012

” white paper. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests. The best way to measure correlation is to track a lot of data points (including social metrics, revenue, sales, churn rate) over a lengthy period of time, and try to isolate simultaneous or conflicting moves in the data.

ROI 140

ROI Social Media Social CRM Survey 140

Diva Marketing Blog

FEBRUARY 24, 2011

Once you know your Customer Lifetime Value, you can then calculate how much you’d be willing to spend to acquire a customer, which is called your Cost Per Sale (CPS). In most cases, Cost Per Sale is 10% of your Customer Lifetime Value. In the case of the lawncare company, the Cost Per Sale would be $280.

Social Media 75

Social Media ROI How To Cost 75

Webbiquity SMM

JANUARY 2, 2013

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. An effective content strategy can cost as little as the time it takes to create. This guest post is by Johnny. But when was the last time you heard that about a content marketing strategy?

ROI 40

ROI Content Buy Cost 40

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. The goals that you choose will inform the metrics you need to monitor. Track your conversion rate, bounce rate, and cost-per-click.

Tips 98

Tips Content HootSuite UGC 98

ProBlogger

APRIL 6, 2011

These are softer metrics—they will harden over time. Your costs? A venue, food, drinks, stationery (butcher’s paper, cards, pens), a projector, recording the session (video, audio), phone calls, incentives (for 60-90 minutes, you may pay $50-$70), printing of disclaimer forms, and your travel. Your costs? Your costs?

Blogger 42

Blogger Brands Survey Cost 42

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is Inexpensive False. Social Media is Fast False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Mindjumpers

NOVEMBER 10, 2011

About 10% of the focus is on creative and offer development, 20% on tracking quantitative metrics such as traffic, inbound links, Facebook “Likes,” etc., and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. This can be looked as a return on investment at this stage.

ROI 244

ROI Social Media Metrics Survey 244

Buffer Social

NOVEMBER 30, 2016

The first course is free; the full track costs $426.). Instead of focusing on how marketers can create great content for social media, this class more focuses on how exactly to measure your social investments in terms of time, cost, and opportunities. An understanding of metrics used to measure marketing success. Facebook pages.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Keyhole.co

JUNE 6, 2023

A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media. It's about understanding these businesses' specific needs, challenges, and goals, and delivering content (blog posts, white papers, case studies, webinars, etc.) that speaks to these points.

B2B 52

B2B Strategy Brands Content 52

Jon Loomer

AUGUST 7, 2018

It’s important to note that this is an estimated metric. Within Ads Manager, Facebook has a functionality that allows us to include Frequency metrics in any reporting view: Campaign, Ad Set, or Ad Level. Now that we know how to look at our Frequency metrics, let’s discuss the big question: What’s an Ideal Facebook Ad Frequency ?

Facebook 146

Facebook Metrics Campaign Analysis 146

Oktopost

JUNE 9, 2020

By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. If growing brand awareness and engagement on social media is your goal, then social reach, impressions and clicks are the metrics you need to be measuring.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MARCH 29, 2016

One “offer” update: The best offers on social networks are top-of-the-funnel content assets like eBooks, white papers, reports, guides or assessments behind a download form. In terms of organic social media efforts, these will often be operational metrics (i.e.,

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

FEBRUARY 15, 2012

Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. Opportunity Cost. Thanks to the time and resources needed to create bricks, there is a much higher opportunity cost when compared to feathers. Primary Metrics. Defining Bricks & Feathers.

Content 153

Content Marketing Insurance Metrics 153

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

APRIL 23, 2013

What metrics are most helpful in measuring success and support continual improvement? ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. What types of content are most valuable to my sales prospects? How can content be optimized to support search engine optimization (SEO) efforts?

Content 223

Content Tips Marketing B2B 223

Convince & Convert

APRIL 28, 2010

The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. The impressions may well depend on too many assumptions, whereas using the behavioral metrics are more real (I wouldn't attempt a multiplier though. Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. For example, if your maximum bid is $4 and Google determines that your cost per click is $2, then you get that ad placement! Marketers have three options for their bids: Cost-per-click (CPC).

Adwords 145

Adwords Google Campaign Cost 145

Convince & Convert

MAY 19, 2014

Bricks are more sturdy content initiatives with higher production values such as white papers, webinars, research reports like the one I’ve examined here, and so forth. The problem with this metric is the assumption that “exposure” is innately of value. here’s some details on how we did it, and why ).

Statistics 166

Statistics Social Media Loyalty Mobile 166

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. 76% of marketers said that organic traffic is the key metric they use to measure the success of their content. Already approved. We will talk about that in a moment!). Drives traffic. Loss of traffic

Curation 130

Curation Content Curata Flipboard 130

Sprout Social

MAY 10, 2023

It also helps you focus on relevant metrics to measure progress. Create Twitter threads from long-form content: Break down articles, white papers or case studies into a series of Tweets, or a Twitter thread. Here are some key metrics to keep an eye on: Impressions: Measure the number of times your tweet has been viewed by users.

Twitter 108

Twitter Hashtag Sentiment Trends 108

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Whitepaper: Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Update: AMD spins off manufacturing to cut costs, raise funds. Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Webbiquity SMM

NOVEMBER 19, 2013

While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. Multimedia content, including video. Roles trump demographics.

B2B 199

B2B Marketing Committee Cost 199