Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Know beforehand & avoid vanity metrics #measurepr. Change in reputation? Two quick notes before I wrap up: 1.

Vocus 198

Vocus Metrics Eventful Consultant 198

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. Best Email Marketing Tips, Tactics and Metrics of 2010 (February 21, 2011). Avoid mistakes that will cost you readers? Some of the entries are surprising, but life and the web can be unpredictable.

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Metrics can be useful to help determine what to do more of, less of, or differently, but should not as the basis for whether or not to engage in social media.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MARCH 23, 2011

Metrics and reporting. Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality. What kind of reporting capabilities does the tool provide? Geographic/language coverage. Integration with other applications.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 18, 2010

link] Michael Shouldice RT @Vocus: RT @JasonFalls: If your PR firm is asking these questions about social media, they're doing it wrong. But at the end of the day, it’s a time and cost expense that is meant to generate business. Once we can start to get those metrics for clients, the conversation will be much easier to have.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

AUGUST 19, 2012

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. Lots of other software ( Cision and Vocus , in particular) offer some form of blogger search and outreach capabilities, but GroupHigh is purpose built for bloggers (no traditional press included) and is a snap to use.

Analytics 139

Analytics Influencer Klout Vocus 139