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What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions).

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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. As a result, the AI tool progressively becomes smarter and more accurate with time, thus also making it cost-effective in the long run. Enter AI analytics.

Analytics 113
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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

But to achieve this low cost, your video must abide by a few principles. Reddit, Snapchat, and platforms like Outbrain all provide platforms to reach your audience. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost.

CPM 148
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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Pricing: There are three main plans: The Standard plan costs $249/month, and additional users can be added at $199/month. Professional and Advanced plans cost $399/month and $499/month, respectively. Pricing: The starter Professional and Team plans cost $99/month and $249/month. Enterprise pricing is available on request.

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The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With 800 million monthly active users, TikTok beats LinkedIn ( 660+ million ), Reddit ( 430+ million ), Snapchat ( 218+ million ), Twitter ( 340+ million ), and Pinterest ( 322+ million ). . Continue reading to learn how to advertise on TikTok, find out how much TikTok ads cost, and see some examples of effective TikTok ads. .

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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Metrics can be useful to help determine what to do more of, less of, or differently, but should not as the basis for whether or not to engage in social media.

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