Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Social Media Metrics and ROI. 6 Critically Undervalued Social Media Success Metrics by Convince & Convert.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Firebelly

APRIL 9, 2012

5 Social Media Metrics That Matter Now. By Debra Donston-Miller As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. By Peter Kim Here are 101 examples of social business return on investment, roughly 60% revenue generation and 40% cost reduction.

ROI 188

ROI Social Media Radian6 Metrics 188

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

SEPTEMBER 15, 2010

You’ll find all of this and more in this collection of tools and reviews of some of the coolest free or low-cost social media monitoring and web tools so far this year. Metrics include traffic stats from Alexa, Compete and Quantcast; backlinks and results by search engine; backlinks and mentions on the major social news sites and more.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

MARCH 23, 2011

Metrics and reporting. Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality. What kind of reporting capabilities does the tool provide? Geographic/language coverage. Integration with other applications.

Tools 193

Tools Social Media Sysomos Vocus 193

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Paid solutions, such as SocialRadar and Radian6, however, may eliminate this overhead.) Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Once you gather these sources, begin by listening to what they are saying. What do you have to lose?

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. But at the end of the day, it’s a time and cost expense that is meant to generate business. Sales, clients, eyeballs – whatever you are after.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

AUGUST 19, 2012

Using influencers to solely drive awareness is as cost-effective as a Paula Deen fitness camp. In the past month, the top drivers of traffic here to Convince & Convert (other than me, naturally) are Lisa Barone , Mark Schaefer , Unbounce , and Radian6. Thanks all. Pinterest Influence Analytics.

Analytics 137

Analytics Influencer Klout Vocus 137

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Doesn’t cost them much to assist others, and they reap many return benefits.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

AUGUST 16, 2010

4 Social Media Mining Metrics by iMedia Connection. On the same theme as Daniel’s post above, Nichole Kelly her shares her four key social media metrics and shows how these fit within the sales conversion funnel. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. AnchorFree’s Hotspot Shield is a free (or optionally ad-free low-cost) VPN encryption service that provides secure, private web browsing anywhere. How can you quickly find out how far a link has spread on Twitter? PeopleBrowsr.

Review 200

Review Tools Social Media Klout 200

Buzz Marketing for Technology

FEBRUARY 9, 2011

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275