How Marketers are Using Social Media for Business: New Report
Webbiquity SMM
APRIL 27, 2010
Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. Seed this on Newsvine. Share this on Mixx.
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