Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Marketers are being forced to find ever more cost effective ways of engaging with users. Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. In terms of rate of response, the simple SMS dominates the market. A few statistics…. Implementation.
Techipedia: Tamar Weinberg
MARCH 27, 2012
Social media can indeed provide a time- and cost-effective way to conduct market research. But it is a metric that is achieved predominately by the actions of your fans. Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Another nice perk of being kind!
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Techipedia: Tamar Weinberg
DECEMBER 18, 2012
Analyze Call Metrics to Measure Campaign Effectiveness. You will gain the ability to build a database of leads for future marketing efforts, analyze campaign results for media budget optimization, and examine a wide range of call data such as cost of calls, missed calls, and markets that produce the most results and bring you the most leads.
Techipedia: Tamar Weinberg
MARCH 20, 2012
Make sure before you launch you have systems in place not only to capture the metrics you want to see now, but the ones you think you may want to see later. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting. The data is only as good as what you are capturing, though.
Techipedia: Tamar Weinberg
JANUARY 11, 2012
Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics. Possible downsides are cost and lack of flexibility. It requires experience and analytical skills.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Creating Your Social Media Plan (Outspoken Media): This good primer talks about securing your brand, setting metrics, knowing who you are, setting a presence, engaging, and assessing success. Social Media Metrics: What We Need to Track Sales (Samir Balwani): Samir Balwani writes a great post on some of the ways you get ROI from social media.
Techipedia: Tamar Weinberg
AUGUST 26, 2009
Ultimately, there will be overhead “costs,&# such as monitoring your evangelists’ representation of your brand. Investing in a campaign that rewards your satisfied users to become your ambassadors is more cost effective than paying a sales agent with the added benefit that nobody likes a sales agent but we all love our friends.
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