SocialFish

article thumbnail

Debating the value of measurement

SocialFish

Joe comes back in The False Tyranny of Metrics with… “You are absolutely right, I do say that those things cannot be measured…but why is that admitting defeat? Metrics are one dimensional, human beings are not. It may not look like one of these metrics you so fervently hate, but it’s still a measurement. Love is not.

Metrics 165
article thumbnail

Open Community Case Study – GoPlow

SocialFish

Brian recommends building a partnership since the costs and risks can be high for a small association. Brian selects metrics that matter. “In In terms of community metrics, I don’t track that info at this point. They use OpenX to serve ads – Brian does the setup and says it isn’t too challenging. But they didn’t do it alone.