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Social Media Strategery

Cost

Metrics

Sports Can Learn a Few Things From Gov 2.0

Social Media Strategery

OCTOBER 8, 2009

We may have different goals and end objectives, but the concepts both verticals must address (transparency, policy, management, buy-in, metrics, etc.) Since my day-job leans more into the public health and government agency arena–I couldn’t help but see the parallels between government 2.0 and non-profit 2.0 (for

Gov 2.0

Gov 2.0 Sports Team Web 2.0

31 ‘New Clues’ for PR Practitioners

Social Media Strategery

FEBRUARY 22, 2015

If you’re tired of your client continually asking you for more hits, impressions, or “likes,” show him the metrics that he should be paying attention to, maybe even metrics that are tied to his business goals. Just because we can measure and optimize something doesn’t always mean we should.

Press Release

Press Release Metrics Authentication Proposal

Social Media Strategery

Sports Can Learn a Few Things From Gov 2.0

31 ‘New Clues’ for PR Practitioners

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