Small Business Mavericks

JANUARY 3, 2013

When it comes to business metrics , no metric is as important as the cost of acquiring a new customer. It is this metric that determines whether you are profitable or not. This is where the cost of customer acquisition gets sticky. Manage that cost of acquisition.

Cost 101

Cost Metrics Buy Small Business 101

Small Business Mavericks

DECEMBER 11, 2013

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. Determine your cost per customer – You should know what it costs you to acquire a new customer.

Analytics 98

Analytics Mobile Cost Statistics 98

Small Business Mavericks

AUGUST 27, 2014

Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one. Ensure your ads show every time users search for your keywords. Apply ad scheduling that fits your business objectives. Work smart and let Google worry about misspellings, plurals, and close variants.

Adwords 121

Adwords Campaign Tips CPC 121

Small Business Mavericks

SEPTEMBER 22, 2014

Paid search is metric-driven and measurable. PPC costs more than organic search (SEO), but it’s hard to compare ROI when you can’t measure them the same way. Here’s a very quick look at what Neil Patel has to say about PPC: 3 Good Things About Paid Search. Paid search lets you target ads to specific searchers.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

MARCH 26, 2013

Realtime metrics makes this possible, and if you need data fast to make a quick decision, then an online survey can be your rescue team. There’s nothing worse than rolling out a new product that no one is interested in because you didn’t ask for their feedback before putting out the cost.

Survey 102

Survey Discount Metrics Cost 102

Small Business Mavericks

JANUARY 30, 2012

If customers find your navigation links a little confusing, they may just leave, and that’s going to cost you business. As a business, conversions are the most important metric, so your SEO efforts should be targeting quality traffic, not just ‘any’ traffic. Traffic, even from a search engine, is not free.

Google 98

Google Small Business SEO Engineering 98