Jeff Esposito

JANUARY 14, 2013

Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base. Social Recruiting – How many candidates were hired via social media and how much this reduced recruiting costs.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

JUNE 29, 2011

Please notice that fans and followers are not mentioned in the metrics above. The reason for this is that they are a soft metric that by themselves mean nothing to the executive suite at your company. Identifying customer issues with product/services. Reducing push marketing spend.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

MARCH 25, 2015

When compared to a pre-NewsSpark baseline, the hub is designed to potentially increase multiple near- and long-term content-marketing metrics: brand awareness, SEO and social search, audience, engagement, web traffic, coverage by bloggers and media outlets, inbound leads and sales. Thank you, Jeff (aka @jeffespo).

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

When compared to a pre-NewsSpark baseline, the hub is designed to potentially increase multiple near- and long-term content-marketing metrics: brand awareness, SEO and social search, audience, engagement, web traffic, coverage by bloggers and media outlets, inbound leads and sales. Thank you, Jeff (aka @jeffespo).

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

OCTOBER 15, 2010

You should measure only when the value of information is greater than the cost of obtaining it. For example, if you run an e-commerce site, and you define social media success as driving sales through your Facebook page, your metrics are pretty easy. It doesn’t necessarily matter how many Facebook fans you have, right?

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

NOVEMBER 4, 2011

Chart: One Year of Prison Costs More Than One Year at Princeton – growing up in New Jersey and having family there, this article just makes me sick. A year of incarcerating a prisoner in a Jersey prison costs more than sending a kid to Princeton for a year. It’s a smart read that takes some time to sink in but well worth the read.

Klout 33

Klout Metrics Cost Influencer 33