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Janet Fouts

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Is Brand Engagement Over on Facebook?

Janet Fouts

DECEMBER 12, 2014

Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” This can be challenging for a small business to manage. on the brands we manage.

Engagement 143
Engagement Brands Facebook Journal 143
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3 Reasons Your Facebook Page Seems to Suck Right Now

Janet Fouts

OCTOBER 8, 2012

In fact promoted posts seem to have gone so well for Facebook that now the cost of promoting posts is increasing. Creating an artificial scarcity by changing the metrics on their much touted and reviled “Edge Rank” algorithms could certainly explain the drop in reach.

Real Estate 156
Real Estate Facebook Smart Phone Mobile 156
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