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Dave Fleet

Cost

Metrics

Why Share of Voice is a Useless PR Metric

Dave Fleet

MAY 24, 2011

But the real strategic advantage comes in that the cost of the ad space is a known quantity. What action can you take based on a SOV metric alone? And if SOV alone can’t guide a decision the way sentiment, or quality of coverage, or even volume of coverage can … then is it a metric we want to be using prominently?

Metrics

Metrics Widget Sentiment Resources

Return On Influence Can Return From Whence It Came

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? Sometimes it’s lowered costs.

Influencer

Influencer ROI Metrics Klout

Dave Fleet

Why Share of Voice is a Useless PR Metric

Return On Influence Can Return From Whence It Came

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