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White paper on Social CRM for associations

SocialFish

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Outreach and lead generation.

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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

It depends on what you’re trying to accomplish and how much it will cost to get the actions you want. It depends on the effectiveness of the ad, the cost of the product, the performance of the website, competition in the auction, and a whole lot more. What’s a good cost per lead? What is a good cost per lead?

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10 Reasons to Use Article Writing Services

Writtent Blog

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. If you’re creating articles, white papers, videos, case studies, and other content in addition to blogging, your editorial calendar is full.

Project 98
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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. You know that influencer marketing is something you need to consider. Click To Tweet.

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Inbound Marketing Is Rising [Infographic]

Mindjumpers

Tweet Marketing has come a long way. marketing has been given a totally revamped identity. Marketing today is more of an interactive and a two way dialogue, between brands and customers, which can be termed as “inbound marketing”. Why is inbound marketing better? So it costs less and has better a ROI.

Web 2.0 227
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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.