Making Dough(nuts): A Real World Example of Using Social Media.
Jason Yormark
AUGUST 13, 2009
They have already made quite a name for themselves with their savvy marketing/community approach, and more importantly, their amazing doughnuts. As the store was being built, they placed paper over the windows with their URL, but no information of what they would sell. These aren’t your average, run of the mill, doughnuts.
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