Jon Loomer

MAY 24, 2023

Meta says that, on average, brands have seen a 12% reduction in Cost Per Action and 15% increase in Return on Ad Spend (ROAS) compared to manual campaigns. What’s really interesting about this is that you can create different URL parameters for current customers and new customers. So, let’s try them out!

Campaign 176

Campaign URL Advertising Analytics 176

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Choose the category that best corresponds with your business type.

Brands 88

Brands Marketing Influencer Analytics 88

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. You can add columns of Total, Value, or Cost for any standard event or custom conversion. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value.

Eventful 209

Eventful Conversation Facebook URL 209

SocMed Sean

DECEMBER 26, 2018

The effort, cost, and potential negative impacts to your search engine rankings will probably not justify the minimal traffic increase. Google treats auto-translated content as “automatically generated content” which could be seen as manipulating their algorithm.You can read about this type of content here.

URL 235

URL SEO WordPress Google 235

Jon Loomer

SEPTEMBER 8, 2020

We’ll have options of URL, Referring Domain, and Event Parameters. Let’s talk through use cases for each… URL: Likely most common with this option. How to Create Custom Conversions: All URL Traffic. The final type of custom conversion you can create based on pixel activity is for All URL Traffic.

Conversation 190

Conversation Facebook URL Eventful 190

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Jon Loomer

NOVEMBER 7, 2022

Video Interactions allow you to reach people who have engaged with types of videos on TikTok in a specific way recently. In this section, you can edit an Inventory Filter to control what types of videos your ads will or won’t appear on. Lowest Cost bidding is on by default, but you can set a Bid Cap. Content Exclusions.

Campaign 199

Campaign Advertising Price Facebook 199

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes.

Organization 101

Organization LinkedIn Strategy Social Media 101

Hootsuite

JULY 28, 2022

Creators can use the Patreon platform for all types of content: Writers might share short excerpts of stories with their Twitter followers. How much of your existing audience will convert to Patreon subscribers depends on many different factors, including: The type of content you create. Your marketing efforts. Photography.

Vimeo 106

Vimeo URL HootSuite Types 106

Jon Loomer

SEPTEMBER 8, 2020

We’ll have options of URL, Referring Domain, and Event Parameters. Let’s talk through use cases for each… URL: Likely most common with this option. How to Create Custom Conversions: All URL Traffic. The final type of custom conversion you can create based on pixel activity is for All URL Traffic.

Conversation 147

Conversation Facebook URL Eventful 147

BeingOptimist

APRIL 7, 2019

If you have an online business and wondering how to increase your sales without spending much of your money then you should start doing email marketing, Here in this article I would let you know the best email marketing tips and tricks which would help you to increase your sales and get more than 1000 email subscribers in 30 days.

Tips 81

Tips Marketing How To WordPress 81

Socialmedia.biz

JULY 28, 2016

C ontent marketers have access to hundreds of tools that can make their jobs more effective. We’ll list 10 awesome content marketing tools that will definitely improve the way you work. Cost: free. 2 Open Site Explorer by Moz : Creating backlinks is an important part of your content marketing strategy. Cost: free.

Tools 60

Tools Content Marketing HootSuite 60

Jon Loomer

SEPTEMBER 13, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. You can add columns of Total, Value, or Cost for any standard event or custom conversion. For example, here’s an audience of all purchases… But, you can also refine by URL/PARAMETER or aggregated value.

Eventful 122

Eventful Conversation Facebook URL 122

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

Social Media 246

Social Media Video Company Content 246

agora pulse

MAY 31, 2017

Luckily, there are a number of Facebook ad tools that make it easier for business owners, marketers, and even ad specialists to do their job. There are different audiences I can create, different creative options, new ad types and the new conversion pixel. Choose the type of conversion you are measuring. Cost: Free.

Tools 133

Tools Facebook Widget Cost 133

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 70

Social Media Marketing URL Metrics 70

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. This is where you set up things like a greeting and your Messenger URL. Optimize your Facebook cover photo with the best dimensions and file types. Content and audience.

Facebook 121

Facebook How To Metrics Hashtag 121

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. There are 2 basic types of ads: Display ads and Social ads.

Facebook 150

Facebook Syndication Tips Marketing 150

Keyhole.co

FEBRUARY 5, 2024

You could look at LinkedIn’s own suggestions, as well as type in keywords in the search bar. If you’re trying to promote yourself or your team to a particular business type, or applying for jobs in a particular field, you should choose to feature your most relevant recommendations.

LinkedIn 52

LinkedIn How To Privacy URL 52

Buffer Social

JULY 23, 2019

If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post! Understanding influencer marketing and micro-influencers. Influencer marketing has been on the rise for years now. The state of influencer marketing.

Influencer 75

Influencer Strategy Marketing Survey 75

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” This means targeting those users for Conversions, Traffic, or Video Views might not be the most cost-effective way to spend your ad dollars.

Advertising 128

Advertising Features Facebook CPA 128

agora pulse

MARCH 14, 2018

Types of YouTube Ads To Choose From. When you’re creating YouTube Ads, there are three types of video ads you can choose from, all of which work under the AdWords pay-per-click system. They’re perfect for mobile and are more cost-efficient than other ad options. To start the process, click here. What do you think?

YouTube 103

YouTube Campaign Adwords How To 103

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. But to achieve this low cost, your video must abide by a few principles. Ensure you’re contributing to your strategic marketing goals by including tracked URLs in the description and end of your video. Make it fun!

CPM 148

CPM CPA ROI Campaign 148

Marketing to Serve

DECEMBER 3, 2017

46% of Search Engine Marketing (SEM) professionals believe retargeting is the most underutilized online marketing strategy ( Your Escape from 9 to 5 ). Remarketing on most occasions is a cost-effective way of increasing your brand awareness and nurturing leads. Again I set visited page to URL contains ‘marketingtoserve.com’.

Adwords 77

Adwords Campaign Google Advertising 77

Ignite Social Media

OCTOBER 25, 2018

Identify your goals – Speaking of business objectives, make sure you’ve defined how your chatbot will ladder up to achieving certain business and marketing goals. From there, you can perform a cost-benefit analysis to make an informed decision on which program is right for your brand. Type ‘help’ to get in touch with an expert.”.

How To 133

How To Conversation Team Research 133

Waxing UnLyrical

JANUARY 3, 2013

But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? Image: Jewels Globe URL via Flickr, CC 2.0. A large part of marketing is about gathering and analyzing information. Field Agent.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Bill Hartzer

MARCH 26, 2010

Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Lowering the cost – they need create only one site versus multiple sites.

Mobile 137

Mobile Wireless Retail URL 137

Jon Loomer

NOVEMBER 17, 2015

The new Facebook pixel has frustrated and confused marketers. Custom Conversions allow marketers to track and optimize for conversions without adding anything to the Facebook pixel code that is (hopefully) already on your site. URL Equals: www.jonloomer.com/lead-ads-ebook-thank-you/ (you don’t need [link] or https://).

Conversation 120

Conversation Facebook URL eBook 120

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Find out more about what’s working for social media marketers in this great E-marketer piece. You have to pay for it, but the cost is not obscene.

Flash Mob 164

Flash Mob Sites URL API 164

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? The 3 Types of Disclosers. Disclosure as a Social Media Marketing Tool. Did you cringe just a bit when you saw the word disclosure in the title?

Social Media 126

Social Media Reputation URL Badge 126

Razor Social

NOVEMBER 29, 0002

For example, are they entrepreneurs, marketers etc. For example, I’m running a conference with Mark Schaefer on Content Marketing in Dublin and we’d like to see where the sales are coming from. What type of tools can you use? To track all the analytics, you may need to use different types of tools.

Analytics 89

Analytics Social Media How To Analysis 89

Twist Image

JANUARY 6, 2011

Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. Small businesses can now effectively leverage the digital marketing channels in a cost-effective way. all allow you to customize your direct URL for these spaces (i.e.

Hitwise 111

Hitwise Findability Domain Name Wikipedia 111

agora pulse

OCTOBER 26, 2017

While social media has become more data driven, only 32% of marketers having a documented strategy. Reduce marketing expenses. These are some of the items you need to record: Page URL. Instead, look at the engagement on their posts, how often they are posting and the post types which have gathered the best reactions.

Strategy 122

Strategy Facebook Exercises Social Media Management 122

Bill Hartzer

SEPTEMBER 6, 2013

URL Auditor gives you the ability to check one or several links from your website to make sure they are working. This can be very useful if you need to make a list of every long tail keyword phrase possible, and you wish to avoid hand typing every possible combination. Search Engine Marketing'

SEO 94

SEO Tools Review CPC 94

agora pulse

MAY 26, 2016

In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences.

Facebook 152

Facebook How To Advertising Campaign 152

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Create unique and relevant content.

How To 130

How To Hashtag Influencer UGC 130