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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Source: Google Analytics Campaign URL Builder.

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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

The effort, cost, and potential negative impacts to your search engine rankings will probably not justify the minimal traffic increase. There is also a paid version of the plugin that allows you to assign URLs to the translated content. This is really nice if you want to have URLs that are specific to the language.

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6 integrations to get more from your social media management platform

Sprout Social

Marketing teams depend on an ecosystem of tools everyday. The good news is that these challenges are fixable—and don’t have to come at additional cost. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. an easy set up so you start seeing results fast).

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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. SEO for Social Media.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. There are 2 basic types of ads: Display ads and Social ads.

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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. In short, yes.

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Why Social Commerce Will Rule 2020

Pixlee

Many know this concept as social commerce. Social commerce is defined as “an online marketing model that brings ecommerce functionality directly into established social networks to drive sales.”. Businesses that are leveraging social commerce are effectively reaching their customers where they hang out.

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