article thumbnail

Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny

The Social Media Hat

18+ Tools & Marketing Resources To Grow Your Business The post Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny appeared first on The Social Media Hat.

Cost 135
article thumbnail

How Much Does A Fractional CMO Cost?

The Social Media Hat

Understand What Your Fractional CMO Investment Might Be The post How Much Does A Fractional CMO Cost? appeared first on The Social Media Hat.

Cost 134
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

The primary bid strategies are as follows: Lowest Cost. Lowest Cost. Lowest Cost is the default bid strategy, and it doesn’t involve any effort at all. Within the Optimization & Delivery section of the ad set, you’ll see an optional Cost Control field. You don’t care about the Cost Per Action.

Cost 202
article thumbnail

Speed Matters: The Cost of Delayed Lead Response

The Social Media Hat

The post Speed Matters: The Cost of Delayed Lead Response appeared first on The Social Media Hat. Learn why speed is essential to converting new web leads, and the technology that can help.

Cost 102
article thumbnail

How Competition Impacts Facebook Ads Costs

Jon Loomer

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. It won’t always cost the same amount to get that click or conversion. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly. The role of competition.

Cost 215
article thumbnail

Will Facebook Ads CPM Costs Increase This Holiday Season?

Jon Loomer

In particular, will Facebook ads CPM costs increase? There is good reason to hope, based on current trends, that any seasonal cost increases may be subtle. CPM (Cost Per 1,000 Impressions) is essentially the cost to show your ads. The cost of advertising is clearly falling, and that drop is increasing with each quarter.

CPM 186
article thumbnail

Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 234