Jeff Esposito

JANUARY 14, 2013

For the sake of this post, let’s say that the major stakeholders in your company’s social media output are communications (PR), marketing, recruiting and support (here’s a look at a much larger touchpoint model ). Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

JUNE 10, 2013

For 99 bucks it was worth looking into the preorder since the game itself costs 59 dollars and hell I could watch a game on my iPad wherever I wanted. It could have been avoided, but hey when has marketing ever been honest? Marketing amazon.com bait and switch DirecTV ea sports gotcha madden 25'

Sports 45

Sports FAQ iPad Mobile 45

Jeff Esposito

MARCH 25, 2015

Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network. Thank you, Jeff (aka @jeffespo).

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

Creators publish Sparks in the open and organized hub to complete their content-marketing cycles — by allowing their content to burn and work for them in ways it can’t at other digital channels: where content is an ad unit, fleeting, disorganized, unfindable, isolated, unoriginal or in a closed network. Thank you, Jeff (aka @jeffespo).

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Company personas – a phrase that holds much controversy and confusion definitely has an impact on your purchasing decisions. The Three Types of Personas. Do they like your competitors?

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JUNE 29, 2011

Reducing push marketing spend. To measure the value to the business, count the number of interactions and multiply that by the general cost in man hours for handling these types of calls. Reducing customer service time. Increasing awareness of product issues or improvements. Reducing customer churn.

Social Media 44

Social Media Metrics Loyalty ROI 44

Jeff Esposito

JANUARY 8, 2014

1) it was free (or low cost) and, more importantly, 2) the fish (AKA customers) were there and logging in each day (low barrier for entry). We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform. We all are smart enough to know that there is no free lunch.

Meme 54

Meme Real Estate MySpace Organization 54