Direct Marketing Observations
APRIL 26, 2010
Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers. When it comes down to it this topic cannot be about marketers adding a new channel, it has to be about those marketers who can adopt to changing consumer behaviors and those who cannot.
Direct Marketing Observations
NOVEMBER 16, 2010
The passengers were prompted to look on page 26 of the inflight magazine to view what was available and what the cost was. So how does the apply to social media marketing or even digital marketing? Tags: Marketing Social Media marketing. Example #1.
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Direct Marketing Observations
OCTOBER 27, 2011
Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results.
Direct Marketing Observations
NOVEMBER 2, 2010
Marketing was marketing and technology was, well, technology and never did the two meet. You did not worry about their greenhouse effects, the videos their employees were making behind the scenes or how much the same product cost at other stores within a 7 block radius.
Direct Marketing Observations
FEBRUARY 9, 2010
In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. The contraction of mass-market media has brought plenty of pain. The cost of reaching a targeted customer will only decline in the years to come.
Direct Marketing Observations
JANUARY 6, 2010
1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Find out more about what’s working for social media marketers in this great E-marketer piece. You have to pay for it, but the cost is not obscene.
Direct Marketing Observations
FEBRUARY 11, 2010
If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Good question right? The How To.
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