Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts? 1. Using data for real-time content targeting.

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer. Share this on Reddit.

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. While the costs of social marketing are low don’t let that fool you.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

JUNE 27, 2008

For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. But since interactive marketing programs are now fueled by measurable results, not dot-com madness, we believe that they can thrive in a recession.

Research 208

Research Strategy Policies Marketing 208

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Like many things in marketing, the solution lies in listening: listening to your customers, that is. Think about it: how do things like the existence of hidden shipping costs, lack of early shipping cost estimates, out of stock items and lengthy registration forms affect your overall conversions? Offer free shipping promotions.

Cost 247

Cost Price Comparison Buy 247

Buzz Marketing for Technology

NOVEMBER 9, 2011

If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Lower costs, more revenue – a perfect combination! FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 This is the #1 stumbling block I hear from marketers over and over again. So the question I hear from many marketers now is “ok I have done that – now how do I monetize them?”.

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

MARCH 25, 2010

Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers. But Marketing and Customer Service are the two that can be listening and responding to the customer conversations that you can’t afford to ignore.

RSS 171

RSS StumbleUpon Exercises Digg 171

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Why Digital Marketers Need to Get More Personal What does personalization really mean?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

AUGUST 18, 2009

Can your social media activities cost you your job? Also don't forget to check out my last eBook on the 7 Ways that Facebook can Change your Life or pre-order Facebook Marketing for Dummies (wiley) due out soon! You bet they can, and it’s my mission to show you how to avoid that fate!

Facebook 233

Facebook Case Study eBook Social Networking 233

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. But in reality data they really want sits in disparate systems throughout the organization. This is not just my opinion.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). which cost a Best Buy employee his job for posting it. Hear me out …. But I don’t care either.

iPhone 218

iPhone Brands Apple Microsoft 218

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Any manual effort or IT hours should be estimated in advance, as well as any possible ongoing financial outlay beyond upfront costs. Posted in Business Intelligence Testing.

ROI 241

ROI Project Research Survey 241

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. Failing to actually sell goods on the site can cost brands the effort, the dollars, and the brand equity that they devoted to attracting all that traffic.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ?

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

DECEMBER 2, 2008

After my last post on the Media Budget Ratio I got a question out on the Marketing 2.0 The cost of the technology used for social media is rather low. So unlike traditional media – Print, TV and Radio - which can cost big money. community by Scott Zosel about how much should you allocate for Social Media in your budget?

Social Media 122

Social Media Wiki Cost Consultant 122

Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Marketing and creative teams have traditionally crafted websites around ‘established principles’ and ‘gut feel’ for what works. Who wouldn’t want definitive answers to such questions?

Team 185

Team Proposal Case Study Conversation 185

Buzz Marketing for Technology

NOVEMBER 15, 2013

Lower costs? The most successful online marketers aren’t browbeating; they’re influencing by showing value. If brands want to learn anything from Amazon, it should be that engagement across multiple channels is less about muscle and more about smarter marketing. As more and more marketers are discovering, it’s impossible to.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

OCTOBER 28, 2008

John Strattion, EVP and CMO of Verizon Communications, keynote speech at the Media Convergence Forum Audience fragmentation has made media planning a much more complex process – $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending 2007) Since 1985 the number of channels has grown 6X – causing viewership (..)

Patterns 100

Patterns News Forums Marketing 100

Buzz Marketing for Technology

MARCH 17, 2009

As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital - an agency devoted to helping companies setup and optimize their marketing efforts on Facebook.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

APRIL 28, 2009

Last week, I was interviewed by a technology services marketing team looking to improve their Demand Generation activities. I suggested a few different places like investing in more Content Marketing, Lead Nurturing and Social Media. Social Media - unlike traditional media – Print, TV and Radio - which can cost big money.

System 100

System Cost Team Activities 100

Buzz Marketing for Technology

OCTOBER 5, 2016

They loved the idea of frictionless payments, of secure networks, of lower cost, of better speed. “In 2015, a lot of banks and companies and governments were waking up to the potential of this technology. But they didn’t like the idea of opening up their companies to anonymous networks of participants.

Banking 180

Banking Issues Reputation Data 180

Buzz Marketing for Technology

JANUARY 26, 2009

Early on I purposely chose Buzz Marketing but decided to niche-ify it with applying it only to Technology – hence my blog Buzz Marketing for Technology was born. Buzz Marketing is more growth than value and I am sure you would prefer more value in this economy. He is a consultant that does cost reduction efforts.

Brands 109

Brands Microsoft Cost Review 109

Buzz Marketing for Technology

OCTOBER 21, 2008

Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in revenues and profits you can get out of your email program if you are in B2C or B2B marketing.

Case Study 100

Case Study B2B Software Cost 100

Buzz Marketing for Technology

DECEMBER 12, 2012

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. We all make mistakes. However, when your. Related posts brought to you by Yet Another Related Posts Plugin.

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

MAY 11, 2009

You can not participate in the growth of emerging market by using Box 1 – because emerging markets represent a huge opportunity since they are fundamentally different. The lesson is: don’t assume all markets are created the same. Emerging markets are micro markets. There is no mass market business model for U.S.

Project 100

Project Forums Price Industry 100

Buzz Marketing for Technology

JULY 27, 2009

But that would infer that the POST Method should really be the COST Method for creating a Social Media strategy and that just doesn’t sound very good! Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method.

Conversation 100

Conversation Social Media Cost Strategy 100

Buzz Marketing for Technology

DECEMBER 22, 2008

I estimate, if you set up your own branded virtual event area and do at least 5 webinars in that area during the cost of a year, you should be able to pay for the service for the first year since the cost of a virtual webinar is about half that of the cost of a regular webinar with a media partner.

Eventful 100

Eventful Cost Fashion Groups 100

Buzz Marketing for Technology

AUGUST 15, 2016

They love the idea of frictionless payments, of secure networks, of lower cost, of better speed.”. As he said to me about the future of digital monies, “A lot of banks and companies and governments are waking up to the potential of this technology. The world of crypto currency continues to evolve. Will all our payments be in crypto money?

Issues 100

Issues Banking Reputation Questions 100

Buzz Marketing for Technology

JULY 24, 2008

He turned the discussion to patients whose heart disease is so severe that they undergo bypass surgery, a traumatic and expensive procedure that can cost more than $100,000 if complications arise. million heart patients have angioplasties -- all at a total cost of around $30 billion. Hello My Name Is Success 50 countries.

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

JULY 21, 2008

NY times article pointing to the $650 billion cost estimate of information overload published by a US research firm. Looks at it from a marketing perspective. link] - our article summarizing the impacts and costs of IO in a large organization. Blog about RSS, webfeeds and information overload.  Articles worth reading  .

Resources 133

Resources Products Directory Newsvine 133

Buzz Marketing for Technology

NOVEMBER 3, 2008

The Internet has eliminated the barriers of geography, cost and time. Social tools like blogs and social networking sites are helping crowds form around very discrete topics. But what is missing from these crowds are leaders. Start doing things for people not to them. It's an obligation and it up to you!

Social Networking 100

Social Networking B2B Cost Brands 100