Akamai Marketing

SEPTEMBER 10, 2013

Today, your tribe, you’re most excited and passionate supporters can be inspired to do your marketing for you. That’s why marketing professionals and sales people have jobs. If you’re interested in hearing more about motivations in marketing, I’m holding a free webinar on September 19 at 9AM PST.

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

MAY 5, 2015

Let me set the scene: The founder and the coders are desperately trying to hire new developers in a competitive market, time is short and so is money. And yet, it’s patently obvious no one except the wildly erratic investor, who also spend a load of cash on billboards, has started to even think about marketing and branding.

Startup 100

Startup Tips Brands Marketing 100

Akamai Marketing

NOVEMBER 13, 2012

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase. But let’s start with the basics. The important thing is that you do it.

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Template Templates Social Media Sample 203

Akamai Marketing

FEBRUARY 21, 2012

Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? What is the ROI of silence? Of ignoring conversations? Ignoring customers? What do you get from that? Interesting question isn’t it?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

MARCH 9, 2009

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. Maybe travel and tourism will will be the next segment to utilize the power of event marketing. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

NOVEMBER 1, 2011

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? While its still a relative bargin, social media can also drive traffic to a website without the same costs associated. When there is a cost savings, then that should be included in the ROI model as well.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 9, 2012

Cost: Free for personal use. $5/month Cost: Free, but accepts donations. Cost: Free. Cost: Free. Cost: $49 one site, unlimited landing pages and (great) support for 1 year. In the 5 years I’ve been using Akismet, spam has never been a real issue for me. Download: Directly from your Plugin Dashboard.

WordPress 213

WordPress Class Cost SEO 213