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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. Marketers are being forced to find ever more cost effective ways of engaging with users. When you break down the figures involved in SMS marketing , the results can be quite staggering. This is a guest post from James Bentham. Why it Works.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Key features: Reduce frustration, support costs, and claims resolution time. Increase conversion, loyalty, and customer retention. Joy – Rewards, Loyalty Program. Joy encourages customer loyalty by implementing an automatic earning and spending point system for customers to gain rewards. Shopify stars: 4.1.

FAQ 97
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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Targeted promos without the cost of ads. Yet when subscribers opt into your messages, they can also allow your brand to target them on other channels, such as SMS or social media.

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The Mobile Imperative

Twist Image

The cost, effort and general stress of transitioning their current digital ecosystem over to mobile is also a daunting task. It's an ever bigger challenge to stop brands from thinking about mobile as a strictly transactional type of advertising ( "ping the consumer with an offer when they're near our stores!" a blip in time.

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Everything You Need to Know About Chatbots for Business

Hootsuite

Bonus: They cost a fraction of your average employee’s salary. And you’ll be saving on labor costs in the long run. FAQ chatbots can improve office productivity, save on labor costs, and ultimately increase your sales. It increases our customers’ loyalty and is seen in sellers’ and customers’ feedback.”.

FAQ 80
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How Domino’s Transformed Into An E-commerce Powerhouse Whose Product Is Pizza

Pixlee

By understanding what was driving bottom-line results and sales, both across the board and by franchise, they were able to offset costs and prove value. The other side of the surprise and delight phase involved putting a loyalty program in place to reward Domino’s best customers and keep them away from the competition.