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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting).

LinkedIn 177
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How To Enhance Your Profile With A LinkedIn Audit

Keyhole.co

Linkedin has become the cornerstone of professional social networking for businesses and employees alike. LinkedIn audits are a fundamental part of any yearly brand spring clean. What is a LinkedIn audit? First things first, what even is a LinkedIn audit? How to enhance your profile with a LinkedIn audit 1.

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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

It’s cost-effective, time-efficient, and has a wider reach. Today, the focus will be on Linkedin and how it can help B2B brands. LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing. How can you use Linkedin for your brand the right way?

B2B 130
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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder. Head to the Google Analytics Campaign URL builder. You can always use Ow.ly

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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity.

B2B 217
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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. URL: Include keywords in the URL you pick for your social media page. SEO for Social Media.

SEO 313