Webbiquity SMM

MAY 24, 2010

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Share this on LinkedIn. Share it on StumbleUpon. And see myth #1 above.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. Share it on StumbleUpon. Influence: a.k.a. Share this on Bebo. Share this on Mixx.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

JUNE 9, 2010

New customers will cost a lot to acquire and in their first year or two deliver small revenue as the relationship between your company and the new customer is growing. Share this on Linkedin. Share it on StumbleUpon. Which is what the CEO and the market wants from you anyway!). It’s a tender sapling that needs to be nourished.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

MARCH 25, 2010

Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers. Share this on Linkedin. Share it on StumbleUpon. But the back side of those objectives is where the perfect storm lives! Tweet This! Share this on Reddit.

StumbleUpon 171

StumbleUpon RSS Exercises Digg 171

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Share this on Linkedin. Share it on StumbleUpon. Take for example your classic white paper. Tweet This! Share this on Facebook. Share this on del.icio.us.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

AUGUST 25, 2010

which cost a Best Buy employee his job for posting it. Share this on Linkedin. Share it on StumbleUpon. But as 4 time owner of the Apple iPhone I still don’t see a reason to switch. Yes I have seen the iPhone4 vs HTC Evo video (hat tip to my life long buddy Steve Schnoll at SuccessFactors for making me watch it!) Tweet This!

iPhone 218

iPhone Brands Apple Microsoft 218

Webbiquity SMM

APRIL 27, 2010

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media. LinkedIn – 78%. Share it on StumbleUpon. Share this on Mixx.

Report 191

Report Social Media B2B Newsvine 191

Idaconcpts

NOVEMBER 15, 2010

The most obvious reasons are savings in time and money which are often the main costs when organizing and arranging face to face meetings. It is not only the monetary costs associated with the travel mode, air flight and train ticket or car mileage costs in reaching destinations that are generated, but there are also travel time costs.

Conference 132

Conference Travel Cost Hotels 132

Idaconcpts

JANUARY 11, 2011

MyLikes contacted its portfolio of high profile influcencers to negotatate cost-per tweet campaigns. According to MyLikes, in the cost-per-tweet campaign, 10 tweets by high profile MyLikes influencers directed their followers to Kayak’s website, and resulted in 16,626 click throughs. Share this on LinkedIn. Tweet This!

Twitter 132

Twitter Technorati StumbleUpon Digg 132

Idaconcpts

NOVEMBER 2, 2010

Note: IMAX tickets in some cities cost more than the $10 voucher, so you’ll have to pay the difference. Share this on LinkedIn. Share it on StumbleUpon. Dear readers of idaconcpts.com, I just got a tip from Groupon that they have a $30 for 6 movie tickets offer (that’s just $5/ticket!). Email this to a friend?

Technorati 119

Technorati StumbleUpon Digg Reddit 119

SocMed Sean

MARCH 24, 2012

Share this on LinkedIn Share this on Tumblr Share this on del.icio.us Share it on StumbleUpon. I’m up for any comments/feedback/criticism. –Sean Share this on Facebook Tweet This! Email this to a friend? Share this on Reddit Stumble upon something good?

Applications 279

Applications Tumblr StumbleUpon Issues 279

Webbiquity SMM

NOVEMBER 16, 2010

Join the same LinkedIn groups. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Share this on LinkedIn. Share it on StumbleUpon. Follow them on Twitter. Subscribe to their RSS feeds in a reader. Listen to what they are saying before jumping in. Post on Google Buzz.

Alterian 189

Alterian SM2 Social Media Influencer 189

Buzz Marketing for Technology

MARCH 30, 2010

Share this on Linkedin. Share it on StumbleUpon. Can your social media activities cost you your job? Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Send this page to Print Friendly. Email this to a friend? Related posts: Five Ways Facebook Can Get You Fired!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Idaconcpts

JANUARY 4, 2011

Internet fax has lower setup and monthly costs than traditional fax. Also, you will have no opportunity costs if you were to use the same phone line as a fax line. Share this on LinkedIn. Share it on StumbleUpon. Setting up Internet fax with any provider is much cheaper than setting up a traditional fax. Tweet This!

Real Estate 137

Real Estate Technorati StumbleUpon Digg 137

Webbiquity SMM

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on LinkedIn. Share it on StumbleUpon.

B2B 185

B2B Trends Marketing Technorati 185

Buzz Marketing for Technology

MARCH 11, 2010

Giving excellent support to your customers is priceless, especially when you look at the cost for acquiring a new customer. Share this on Linkedin. Share it on StumbleUpon. If my team can turn a customer service issue into a delighted customer who is tweeting good things about us on the social web what’s the ROI of that?

B2B 206

B2B Social Media Radian6 Microblogging 206

Idaconcpts

DECEMBER 17, 2010

If you are like most companies, it would be in your best interest to reduce costs, simplify operations and increase efficiency by converting to electronic documents storage. Share this on LinkedIn. Share it on StumbleUpon. But there are some serious concerns that all companies which move to these systems will need to address.

System 136

System Technorati StumbleUpon Digg 136

Bill Hartzer

APRIL 27, 2011

The agreement with the Internet retailer will run for six years at a cost of $7.2 Share it on StumbleUpon. Share this on LinkedIn. According to reports , The Oakland-Alameda Coliseum Authority announced a deal to rename the home stadium of the Raiders and A’s as Overstock.com Coliseum. Post on Google Buzz. Tweet This!

Engineering 131

Engineering StumbleUpon Reddit Retail 131

Webbiquity SMM

SEPTEMBER 21, 2010

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. The cost of maintaining large news and content producing/gathering staffs is becoming more difficult to justify and monetize. Share this on LinkedIn. Share it on StumbleUpon. Tweet This!

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

DECEMBER 21, 2010

Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Share it on StumbleUpon. Share this on del.icio.us.

Social Media 191

Social Media Research ROI Technorati 191

Idaconcpts

NOVEMBER 19, 2010

You’ll be happy with all the money that you will save in printing and shipping costs of paper bills. Share this on LinkedIn. Share it on StumbleUpon. You read that correctly. 1 and only 1 step. Yes, it might be a pain. Yes, it might take a lot of your time. But guess what? So, just do it: keep the process at one step.

iPhone 147

iPhone Instant Messaging Technorati StumbleUpon 147

Idaconcpts

DECEMBER 21, 2010

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Share this on LinkedIn. Share it on StumbleUpon. This is perhaps where more optimization goes in as this is where we can actively see the cash draining out of our budget.

Adwords 132

Adwords Brands Technorati StumbleUpon 132

Idaconcpts

FEBRUARY 23, 2011

CRM systems can make your business more efficient and cost-effective, maintain good contacts and keep the standard of your customer service high, aid you in processing new business leads and opportunities, and help your business to grow and prosper. Share this on LinkedIn. Share it on StumbleUpon. Email this to a friend?

Telecommunications 140

Telecommunications Technorati Reputation StumbleUpon 140

Bill Hartzer

JUNE 1, 2011

If you did not have specific plans for 285 domain names (which would cost over $2200 to register for one year), you normally would not purchase them. Share it on StumbleUpon. Share this on LinkedIn. By the way, here is the list: activereddit.com. alienreddit.com. alphareddit.com. artreddit.com. astroreddit.com. autoreddit.com.

Domain Name 136

Domain Name Reddit StumbleUpon Cost 136

Techipedia: Tamar Weinberg

JANUARY 19, 2010

1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources. The good thing about social media is that the opportunity cost tends to mostly be time. Answers Yahoo!

Social Media 164

Social Media Yahoo Discount Training 164

Webbiquity SMM

SEPTEMBER 1, 2010

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on LinkedIn. Share it on StumbleUpon. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars. Share this on del.icio.us.

Press Release 200

Press Release Tips HootSuite Alltop 200

Idaconcpts

SEPTEMBER 20, 2010

This means buying multiple months of hosting with a company in order to reduce costs. This helps to reduce extra costs and focus on just the necessary services. Share this on LinkedIn. Share it on StumbleUpon. It’s significantly less to purchase twelve months of hosting as opposed to three. Email this to a friend?

Hosting 131

Hosting Domain Name Technorati StumbleUpon 131

Saying It Social

JULY 22, 2010

It's quick, easy, instantly measurable, and cost is incurred only if you choose to give away prizes or offer discounts. Recently I've been working with several companies to create such programs using mobile/local check-in apps Foursquare and Gowalla.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Bill Hartzer

JULY 22, 2010

Identify and develop the most effective and cost-efficient search engine strategy to achieve the client’s objectives and goals. LinkedIn: [link]. Share it on StumbleUpon. The specific duties include: * Understand the customer’s product, markets, the competitors, and their marketing objectives and goals. Work: 978-521-9190 x12.

Engineering 106

Engineering Marketing Skills Insurance 106

Idaconcpts

SEPTEMBER 13, 2010

No extra costs for registering, hosting, building new site as everything can be accommodated by the existing (parent) site. Share this on LinkedIn. Share it on StumbleUpon. Cons of Sub-domains. Google treats them as different domains so you will need a lot of SEO time so they all rank well. – Pros of Sub-folders.

SEO 131

SEO Sites Domain Name Hosting 131

Idaconcpts

NOVEMBER 4, 2010

For example, if you need a private server to host your website yet you do not want to pay the price for one, you can lease out partitions of the hard drive and divisions of the bandwidth to other people and divide the cost of the whole server between them. Share this on LinkedIn. Share it on StumbleUpon. Email this to a friend?

Hosting 131

Hosting Domain Name Technorati StumbleUpon 131

Idaconcpts

NOVEMBER 18, 2010

This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. Share this on LinkedIn. Share it on StumbleUpon. opening an online savings account ). There are many critics that point out that will not happen.

Banking 137

Banking Mobile SMS Survey 137

Idaconcpts

FEBRUARY 14, 2011

Customers won’t be frustrated by a busy restaurant, and the establishment can cut costs and have a more satisfied clientele. Share this on LinkedIn. Share it on StumbleUpon. Instead of waiting on the wait staff, a Storific user can simply pull up the restaurant’s menu and place their order when they’re ready. Tweet This!

Startup 131

Startup Technorati StumbleUpon Digg 131

Saying It Social

MARCH 11, 2010

Share this: StumbleUpon Digg Reddit March 11, 2010 - Posted by akstout18 | Uncategorized | search engine optimization , seo , seo tools , social medai marketing , social media , social media tools , social networking 1 Comment » Thank you for the list, it is extremely helpful! .&#

SEO 128

SEO Tools StumbleUpon Engineering 128

Bill Hartzer

MAY 25, 2011

It takes some effort and investment to register 50 domain names like this, at $8 each that would be $400 in domain names registration costs. Share it on StumbleUpon. Share this on LinkedIn. Here is the list of Synsup Labs domains, and the name servers that have been set up for each one: Domain New Name Server. synsuplabs01.com

Domain Name 98

Domain Name Microsoft StumbleUpon Reddit 98

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World MySpace 144

Idaconcpts

JANUARY 14, 2011

Processing Costs. Share this on LinkedIn. Share it on StumbleUpon. It helps protect both the buyer and the seller, and can be used in almost any industry. Whether you have a business in a brick-and-mortar location, online or both, you can definitely benefit from taking credit cards. Email this to a friend? Tweet This!

Process 132

Process Price Technorati StumbleUpon 132