Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Organization 100

Organization LinkedIn Strategy Social Media 100

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods. 7 Essentials for Paid Media Plans 1.

Examples 62

Examples B2B ROI CPA 62

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138

ROI Social Media Social CRM Survey 138

Visually SM

OCTOBER 26, 2015

And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Accurately measuring your social media ROI will help you determine if your marketing strategy is working. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. This method is one of the most important strategies for LinkedIn marketing. Apart from boosting SEO, you can maximize ROI on each content piece and attract leads with your content efforts.

SEO 154

SEO Social Media Strategy Hashtag 154

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. Create a Pixel directly in the back end of Facebook to ensure the platform tracks your ad performance and cost per link.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

SEPTEMBER 21, 2023

Cost-effectiveness: Social selling tools bring significant lead generation and conversion results with minimal financial investment, it’s particularly advantageous for B2B businesses with painfully long sales cycles. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. The best thing about brand advocacy is that it costs little to nothing to obtain. And, considering most of this type of organic marketing is free, or of little cost to you, brand advocacy has a lot to offer any brand. Who is a brand advocate?

Brands 125

Brands ROI Authentication UGC 125

Sprout Social

NOVEMBER 25, 2020

LinkedIn advertising strategy. Learn everything you need to know about LinkedIn ads here. How to get started with LinkedIn ads. How much do they cost? Facebook advertising cost. Facebook advertising cost: Everything you need to optimize your ROI. Integrating paid & organic on LinkedIn.

Advertising 141

Advertising Resources Social Media Instagram 141

agora pulse

JULY 27, 2016

Return on Investment, otherwise known as ROI, is the cornerstone of your business. In this post, I’ll show you how you can prove your social ROI to your customers. The Challenge of Proving Social ROI. Where social media fits into the big picture is a crucial part of being able to prove social ROI.

ROI 60

ROI Metrics Proposal Analytics 60

agora pulse

DECEMBER 15, 2020

LinkedIn reports that base earnings are $50,000 per year on average. PayScale reports that companies in American cities with high costs of living, such as San Francisco and New York, pay up to 47% more than average. Organic Social Media: Prove the return on investment (ROI) from your organic social strategy over time.

Social Media Management 151

Social Media Management Social Media Skills ROI 151

agora pulse

FEBRUARY 22, 2020

The chart below shows that email marketing has the highest percentage of Excellent and Good ROI results reported, with social media marketing following closely behind. A 30-second mainstream TV ad, which may not even reach your target audience, will cost around a third of a million dollars excluding setup costs.

Social Media 175

Social Media UGC Tips CPM 175

Buffer Social

AUGUST 19, 2018

” We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme accounts, and lots more. LinkedIn is now encouraging people and pages to use hashtags in their content so that they can increase the visibility of that content in the news feed. Let’s dive in!

Meme 61

Meme ROI Hashtag Facebook 61

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . LinkedIn Groups. Sometimes, your goal is to be genuinely helpful. Other Platforms.

B2B 121

B2B Communities Brands Loyalty 121

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience.

B2B 217

B2B Brands LinkedIn Influencer 217

Ignite Social Media

OCTOBER 24, 2022

They claim to be voted the top social media management solution due to their features, ease of use, and overall cost value. Social Media ROI: Track what posts are driving sales, leads, and traffic. 1 user, 3 social profiles, supporting 5 social networks including Facebook, Twitter, Instagram & LinkedIn. Who This Fits Best.

Review 78

Review Social Media Management Price Collaboration 78

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Sent 27% less email.

Social Media 198

Social Media Jive ROI Press Release 198

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Conquer LinkedIn.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 4, 2024

For instance, Product leaders will look to simplify their roadmap and streamline tasks, whereas Finance leaders will be more concerned with keeping costs down. Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year.

B2B 62

B2B Strategy Marketing Case Study 62

Laurel Papworth

MAY 6, 2013

At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. The customer is effectively signing up the next customer at zero cost. My article in The Australian April 1 2013 .

ROI 101

ROI Buy Social Media Social Graph 101

Hootsuite

MARCH 16, 2023

For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? Besides LinkedIn, Microsoft-Bing ads are the only platform that has this capability. Say whaaat!

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Pam Moore

SEPTEMBER 8, 2017

” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. RAMs cost more. Not funded.

Social Media 166

Social Media Marketing ROI Metrics 166

Social Media Strategies Summit

JULY 28, 2021

Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Getting a full-featured trial just for the cost of an email address does sound like a great bargain. You can also use lead generation ads to get a higher ROI. Lead Magnets. Trial Offers.

Social Media 264

Social Media Discount Influencer B2B 264

Hootsuite

JULY 2, 2019

Cost: Free. Social Media News and Trends – LinkedIn Learning. Stay on top of the latest digital marketing trends with this multipart course offered by LinkedIn Learning. Cost: One-month free trial then CA$34.99 Cost: Choose to audit the course to have free access to materials. Cost: Free. What is Social?

Training 111

Training Course Resources Social Media 111

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Pam Moore

NOVEMBER 30, 2019

.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your LinkedIn Company Page. RAMs cost more.

Marketing 78

Marketing Metrics ROI Project 78

Ignite Social Media

OCTOBER 24, 2022

They claim to be voted the top social media management solution due to their features, ease of use, and overall cost value. Social Media ROI: Track what posts are driving sales, leads, and traffic. 1 user, 3 social profiles, supporting 5 social networks including Facebook, Twitter, Instagram & LinkedIn. Who This Fits Best.

Review 70

Review Social Media Management Price Collaboration 70

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs. Some users report limited features , particularly for LinkedIn.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

FEBRUARY 21, 2022

LinkedIn ). times more ROI on employee advocacy posts over the same amount spent on paid social. Some social networks are great for facilitating deeper conversations, like LinkedIn and Facebook. LinkedIn is the most successful social network for B2B employee advocacy. LinkedIn ). LinkedIn ). Eldelman ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Increase ROI across all facets of marketing investment. Increase brand awareness for your business.

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. LinkedIn – 78%.

Report 191

Report Social Media B2B Newsvine 191

Keyhole.co

DECEMBER 14, 2023

However, Awario doesn’t support LinkedIn. In short, it’s an all-in-one platform for keeping your social media marketing ROI-driven. Above all, what makes it an impressive Awario alternative is while the latter doesn’t support LinkedIn, Keyhole can streamline LinkedIn campaigns among other platforms.

Price 52

Price Hashtag Metrics Analytics 52

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Six LinkedIn Metrics. Influence (e.g.,

Social Media 194

Social Media Metrics ROI Klout 194

Waxing UnLyrical

FEBRUARY 7, 2014

I asked Katie how PR and SM pros should approach “ROI”: @PChamero @shonali #measurepr nothing wrong with ROI measurement for PR, but most people don’t do it accurately, so cost benefit is better #measurepr. Twitter Facebook Google+ LinkedIn Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Metrics 223

Metrics ROI Consultant Eventful 223

SocMed Sean

JUNE 16, 2018

Paid media can ad up to an expensive cost quickly. You need to do an ROI analysis on whether it’s worth paying for traffic, based on how you monetize your blog. Try finding conversations on Twitter, LinkedIn, or Reddit where the article might be helpful to other people. Be cautious, though.

Google 272

Google Analysis Reddit Engineering 272