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3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

Public relations is one of the most powerful (and cost effective) ways to put new businesses on the map. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles. Pitch the blogger via email.

Tips 100
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Social Media Is CRM

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Social CRM then, must go to the source, not try to bring the source to it.

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Do you need to own your community?

Jeff Esposito

This is also a great way to streamline customer support and get a prompt resolution for customers as these types of communities have repositories of knowledge that you can refer back to should another customer have a similar issue. Companies like Constant Contact and Aetn a do a great job with their own “owned “communities.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Its stuff like this IM that really makes you guys valuable, not those giant repositories you build." If that werent distressing enough, he confided that he was concerned that some of those giant repositories were accessible to everyone in the firm, and could we pleased restrict access to these to tax practitioners only? Umair Haque.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Its stuff like this IM that really makes you guys valuable, not those giant repositories you build." If that werent distressing enough, he confided that he was concerned that some of those giant repositories were accessible to everyone in the firm, and could we pleased restrict access to these to tax practitioners only? Umair Haque.

How To 100
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Social Media a CRM perspective

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Social CRM then, must go to the source, not try to bring the source to it.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

Assess the aggregate cost to the organization of information (buying it, storing it, looking for it, reading it, figuring out what it means, managing it) and also the aggregate cost to the organization of not knowing -- the cost of failures (lost contracts etc.) David Gammel. Ian Glendinning. David Gurteen. Stu Henshall.