Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. As a result, the campaign increased its click-through rate by 3.4X, decreased its cost per click by 2X and lowered its cost per qualified lead by 25% with the new ad placement.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. There’s no cost to get started. They want more of YOU.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

MAY 24, 2010

While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Share this on LinkedIn. And see myth #1 above. Not really. Post on Google Buzz.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

APRIL 27, 2010

This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media. LinkedIn – 78%. Facebook – 87%. Blogging – 70%.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. Influence: a.k.a. Answers, comments posted on your blog, etc. Share this on Bebo.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JULY 9, 2012

They helped us identify some online vulnerabilities that could have cost our customers millions of dollars!” Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.) ” Not gonna happen. It occurs every day, but no one is going to talk about it.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

DECEMBER 20, 2011

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. Six LinkedIn Metrics. Page views (of LinkedIn company overview).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

NOVEMBER 16, 2010

Join the same LinkedIn groups. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Share this on LinkedIn. Just because you’ve identified influential social media users in your industry doesn’t necessarily mean you should immediately start talking. Tweet This!

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

SEPTEMBER 21, 2010

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. The cost of maintaining large news and content producing/gathering staffs is becoming more difficult to justify and monetize. Share this on LinkedIn. Share this on Bebo. Share this on Facebook.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on LinkedIn. Share this on Bebo.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

JULY 9, 2012

They helped us identify some online vulnerabilities that could have cost our customers millions of dollars!” Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.) ” Not gonna happen. It occurs every day, but no one is going to talk about it.

B2B 101

B2B Case Study Telecommunications Banking 101

Webbiquity SMM

DECEMBER 21, 2010

Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Perform competitive and market research. Tweet This!

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

SEPTEMBER 9, 2013

Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

SEPTEMBER 1, 2010

Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.” Share this on LinkedIn. The Top Free Press Release Distribution Sites by BigNews.biz. ** 5 stars. Share this on Bebo. Subscribe to the comments for this post?

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

JUNE 20, 2011

LinkedIn has had problems with LinkedIn group spammers , though the business social network has responded by creating new group management tools to fight spam. It’s a critical and cost-effective tool for gathering market and competitive intelligence. Google “Facebook spam&# and you’ll get 246 million results.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MARCH 19, 2024

According to the Social Media Marketing Report , Instagram is now the third most-used social media platform for B2B marketing behind LinkedIn and Facebook, and 52% of B2B marketers plan to increase Instagram organic activities. 99% lower cost per incremental lead. 31% lower cost per 1,000 impressions. 58% lower cost per click.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

JANUARY 24, 2011

Adam Holden-Bache presents a dozen tools that can “help event organizers extend an event’s visibility, attendance and pre-event conversations,&# from LinkedIn Events and Facebook Events to build attendance, to location-based services for event check-in, to Slideshare for leveraging presentation content after the event. Tweet This!

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Share this on LinkedIn. Among social media pundits, the debate rages on. Is social media ROI measurable? Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JANUARY 2, 2018

LinkedIn is the right environment but doesn’t offer businesses the same capabilities individuals have, and doesn’t offer any functionality comparable to Twitter lists or tweet chats. and because LinkedIn has wrecked groups functionality, leading to a significant drop in participation.

Twitter 186

Twitter Paper.li B2B Microblogging 186

Webbiquity SMM

MARCH 13, 2018

Unlike sites that appeal primarily to specific demographic groups (Pinterest, Snapchat), career path (Vimeo, LinkedIn) or country (VK, WeChat), Facebook use cuts across all social, economic, demographic, and geographic boundaries. Each minute of server downtime costs Facebook more than $24,000. Image credit: www.vpnsrus.com.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. NetgainHosting< We help healthcare and financial organizations reduce operating costs and improve business processes by providing a more reliable, responsive IT infrastructure. Followers: 472. Following: 144.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Range of coverage. Many include at least the most popular blogs as well. Geographic/language coverage.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How are marketers really using social media?

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 10 Steps Using Social Media For Business Development by Soulati-TUDE.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. How much does Social Media cost companies in 2011? For each step, he identifies the overall strategy, useful tools, and helpful tips for execution.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 17, 2011

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MARCH 14, 2017

Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). Just upload an image then choose from a list to automatically resize it for any popular social media use (e.g., Enter Internet Marketing Ninja’s Image Resizer Tool.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

NOVEMBER 21, 2011

Sure, there are alternatives, ranging from other free or low-cost platforms (e.g., Digg, Facebook, LinkedIn), even create an e-commerce store. But while a company blog should carry over certain key branding elements (e.g., Just kidding, this really isn’t a tough decision: use WordPress.

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

SEPTEMBER 22, 2015

The English is a tad rough but the list is solid as Gavin Matteo reviews “a list of Best Social Media Tools for our audience,” from Mention (Google Alerts on steroids) and BuzzSumo to Rapportive (which displays LinkedIn profiles for your contacts from inside Gmail) and Tagboard , a “multi-platform, free and highly useful tool.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 19, 2012

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless. number of mentions and retweets), LinkedIn and YouTube all into one spot.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

DECEMBER 19, 2017

More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. KoMarketing.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 7, 2012

Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22.

Statistics 190

Statistics Research Social Media B2B 190