Waxing UnLyrical

JUNE 17, 2019

It won’t cost you a dime. Professional Wearer of Many Hats isn’t something you can put on a LinkedIn profile, but it may be the best way to describe Dan Farkas. Connect with Dan on LinkedIn or email farkas.88@osu.edu. Give MoShow a try for one week. Test it out with a handful of social media posts and see what happens.

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Waxing UnLyrical

AUGUST 4, 2014

Why: The practice of creating useful information to generate demand and attract an audience of buyers is one of the highest impact/lowest cost approaches to digital marketing a business can take. Twitter Facebook Google+ LinkedIn Monday Roundup: Digital Business. How SEO and Inbound Marketing Can Grow Your B2B Marketing Performance.

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Waxing UnLyrical

FEBRUARY 7, 2014

I asked Katie how PR and SM pros should approach “ROI”: @PChamero @shonali #measurepr nothing wrong with ROI measurement for PR, but most people don’t do it accurately, so cost benefit is better #measurepr. Twitter Facebook Google+ LinkedIn Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

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Waxing UnLyrical

MARCH 15, 2018

Employees may be social media mavens on Snapchat or Instagram, but less conversant with more business-oriented channels like LinkedIn or Facebook. It’s a low-cost way to get the word out quickly, offset negative online chatter and comes with the added benefit of team-building as associates rush to the defense of their employer.

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Waxing UnLyrical

DECEMBER 22, 2016

So if it is an area of interest for you, I hope you will take this opportunity to review some really killer content (no pun intended) at literally no cost to you, while curled up in front of a toasty fire. Twitter Facebook Google+ LinkedIn A Basset Kind of Holiday. Which brings me to… Gift #2.

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Waxing UnLyrical

NOVEMBER 8, 2011

For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. The market is saying LinkedIn has a bigger upside than Apple. The company can’t sustain its growth, and share price is based on future growth, not past results.

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Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. Change in reputation?

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Waxing UnLyrical

AUGUST 1, 2014

why and how PR needs to stop being a cost-center and, of course, AVEs and Digital Reach. Twitter Facebook Google+ LinkedIn Will Digital Reach Improve the PR Measurement Drumbeat? I’m thrilled that Heidi will be a guest on this month’s #measurePR Twitter chat (yes, it’s August already!). Based in the Washington, D.C.,

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Waxing UnLyrical

DECEMBER 1, 2014

And some of them don’t even cost money! Twitter Facebook Google+ LinkedIn Monday Roundup: Planning Mode. Before we get to 2015, we still have to see 2014 out. Here’s a great post from Kellye Crane on 23 creative holiday gift ideas for clients. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

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Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

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Waxing UnLyrical

DECEMBER 28, 2019

why lifesaving drug A is more effective than lifesaving drug B (works more quickly, is more efficient, saves more lives, costs less money). Twitter Facebook Google+ LinkedIn The post New Year’s Resolutions for the Social PR Pro appeared first on Shonali Burke Consulting. when something began. how long it took to get traction.

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Waxing UnLyrical

JUNE 21, 2012

While I don’t necessarily use this to post to LinkedIn, etc., The app costs a little more if you add this feature, but I think it’s worth it. Though I have set up Buffer so that I could post to Facebook and LinkedIn from the platform, I usually don’t. Note, I find it works better on the latter. buffer them).

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Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Twitter Google+ LinkedIn Will India See a Rise in Digital PR? Image: Amit Kumar via Flickr, CC 3.0.

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Waxing UnLyrical

DECEMBER 16, 2013

We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Twitter Facebook Google+ LinkedIn Monday Roundup: A Goodie Bag of #measurePR. measurePR chat with Jay Baer. Based in the Washington, D.C.,

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Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Heidi Sullivan. Change in reputation?

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Waxing UnLyrical

FEBRUARY 29, 2016

Why: “If you fail to leverage the value of your event marketing beyond the event itself, you’re not going to be able to use your event’s fixed costs to get a good return on your investment,” says Jason Popp. Twitter Facebook Google+ LinkedIn Monday Roundup: Optimizing Your Campaigns. Based in the Washington, D.C.,

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Waxing UnLyrical

APRIL 26, 2012

If that is the case, it’s best to re-evaluate and weigh the costs of altering your overall message for a network, or if success can be found by sticking to your preexisting messaging. Even if your audience is on a certain network, it’s very important to listen and understand the tone of conversation before jumping in.

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Waxing UnLyrical

APRIL 29, 2013

Many of them are free, or low-cost… so why not take advantage of them? Twitter Facebook Google+ LinkedIn Rewired PR: Neuroplasticity and Public Relations. Now, I’m absolutely not saying traditional research methodologies should be thrown out, like the proverbial baby with the bathwater. Based in the Washington, D.C.,

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Waxing UnLyrical

FEBRUARY 19, 2013

I won’t take gigs that aren’t cost-effective. But then they have to implement those methods to make them cost-effective for the company and the customer. Twitter Google+ LinkedIn My First Six Weeks as a Successful Entrepreneur, Part II: Five Balancing Acts. Others told me to focus. Pick a niche. I went down the middle.

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Waxing UnLyrical

JULY 24, 2013

Overall physicians using social media have found the benefits outweigh the costs. Twitter Google+ LinkedIn Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. News Health article. Benefits v. and is now an Account Executive at CRT/tanaka. She shares her career experiences and journey at rachaelseda.com.

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Waxing UnLyrical

JUNE 5, 2018

On how nonprofits can justify the use of paid advertising to donors: A3: In order for #nonprofits to reach the people they intend to help, it should be understood that it costs. Twitter Facebook Google+ LinkedIn The post #measurePR Recaps: March-May 2018 appeared first on Shonali Burke Consulting. #measurepr.

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Waxing UnLyrical

AUGUST 8, 2016

Not to mention, this is a low-cost campaign that provide the brand that authenticity we all strive toward. Learn more about, and talk to, Greg on Instagram , Twitter , LinkedIn or email greg [at] thecolorfulperspective [dot] com. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky.

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Waxing UnLyrical

JUNE 3, 2016

On recommended tools for measuring media relations: A5(2): @googleanalytics and @AdobeAnalytics are a super cost effective “first layer” option. Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2016): Measuring Media Relations. Wouldn't you like to be in her kitchen?

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Waxing UnLyrical

MAY 20, 2015

Public relations is one of the most powerful (and cost effective) ways to put new businesses on the map. They regularly post insightful articles to their own sites, comment on other peoples’ blogs, write opinions on LinkedIn and Medium , post presentations to SlideShare and have active Twitter profiles.

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Waxing UnLyrical

FEBRUARY 1, 2013

I also talked about not getting stars in your eyes over a “big agency;” I can’t tell you how many times I’ve seen firms turn to smaller agencies, or even consultants (yes, like me) to clean up the mess that the now out-of-favor big agency left behind, after charging them a retainer that cost an arm and a leg.

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Waxing UnLyrical

FEBRUARY 19, 2014

The hidden cost of using an employer-owned or -sponsored smartphone or laptop is – for the most part – the loss of your personal privacy. You can find and talk to him on Twitter and LinkedIn. Ownership impacts surveillance. They need social media privacy and social media surveillance training as well.

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Waxing UnLyrical

FEBRUARY 20, 2013

The catch, for the unsuspecting clients, was that they didn’t know this didn’t cost anything… and Yage didn’t bother to tell them that. Twitter Facebook Google+ LinkedIn Shedding Light on Black PR. No, instead, they started charging a lot of money to do this. Based in the Washington, D.C.,

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Waxing UnLyrical

JANUARY 3, 2013

But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? Twitter Facebook Google+ LinkedIn 8 Free Smartphone Apps that Earn You Money. Image: Jewels Globe URL via Flickr, CC 2.0.

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Waxing UnLyrical

APRIL 22, 2016

A4 Each have different needs/wants exposure or well known influencers will cost you but worth it #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing. A4: Brands should be ready to compensate. Influencers have something they want. They should be paid for that #measurepr.

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Waxing UnLyrical

MAY 8, 2013

When I remarked that purchasing an external CD drive to load my (legal) version of Microsoft Office would probably be cheaper than purchasing the software again, she practically rolled her eyes as she told me the cost differential. Twitter Facebook Google+ LinkedIn Does Too Much Technology Make Us Bored? Based in the Washington, D.C.,

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Waxing UnLyrical

JANUARY 9, 2015

After all, everything has an opportunity cost. Twitter Facebook Google+ LinkedIn The Point of Measuring (Anything). Why bother doing what you do? I’m not being facetious. So, seriously: why do you bother doing what you do? That is, whenever you decide to do something, there are other things you are deciding not to do.

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Waxing UnLyrical

DECEMBER 14, 2016

During that chat Shonali said something very interesting about PR goals: A4: Ultimately, all business efforts tie back to a) increasing revenue, b) lowering costs, c) improving cust. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included).

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Waxing UnLyrical

DECEMBER 2, 2013

Why: Relationships are the lifeblood of small businesses, yet finding an efficient but cost-effective way to keep in touch isn’t always easy. Twitter Facebook Google+ LinkedIn Monday Roundup: Small Business Tips. Streak: Possibly the Best CRM System for Small Business . Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 8, 2013

health insurance cost and affordability (certainly something I know I will be thinking about in the future, as and when I start hiring employees). Twitter Facebook Google+ LinkedIn To, For, and Of Women on International Women’s Day. Some of them: the state of the economy (no surprise). Based in the Washington, D.C.,

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Waxing UnLyrical

MARCH 10, 2014

Mike Allton shares how he does this; when it “costs him nothing, he gives up nothing.” Twitter Facebook Google+ LinkedIn Monday Roundup: More or Less. Make Your Blog A Winner By Cleaning Off The Kelp. Why: Always be on the lookout for how you can attract new readers and visitors. ” 2. Based in the Washington, D.C.,

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Waxing UnLyrical

FEBRUARY 11, 2013

But instead of trying to estimate the cost of other services, etc., Twitter Facebook Google+ LinkedIn When Chinese New Year Made for Smart Customer Service and PR. Of course, it’s not necessarily full from open to close, there aren’t always 10 technicians there, and it offers more than just mani-pedis.

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Consultant Small Business Cost LinkedIn 191

Waxing UnLyrical

AUGUST 24, 2016

Don’t let old content become a sunk cost. Feel free to connect with him on LinkedIn or @danfarkas on Twitter. . The beauty of multimedia content is that it can have a much longer shelf life than other forms of social storytelling. The downside is brands can spend thousands (or more) to develop the content.

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