Faking it on Social Media: What are the Costs?
SEPTEMBER 18, 2012
You can find her scouring Twitter, Facebook and LinkedIn every day, creating content about PR, small business marketing, SEO, social media and marketing. Today’s guest post is by Stacey Acevero. It may be something we never detect or notice while we’re on Twitter – but it’s very prevalent: Fake followers. So are 70 percent of President Obama’s nearly 19 million followers. DON’T DO IT.
28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.
Why Skipping LinkedIn is a Mistake For Association CEOs
APRIL 15, 2016
The leading article was “ Strong personal brand is key to gaining a competitive edge ,” (sorry but it will cost you a minimum of $50 to read the whole article) which stressed how important personal brand is for association execs. Then, on the very next page, is this article: “ Not all CEOs are all in–or even on–the LinkedIn network.” This post originally appeared on Mizz Information.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect. LinkedIn members are primed for reading business-related content.
26 Blogging Mistakes That Are Costing You Time, Money, and Credibility
JANUARY 24, 2016
You need profiles on Facebook, Twitter, Instagram, Pinterest, Google +, LinkedIn to successfully promote your blog. So how do you build your following on Facebook, Twitter, Instagram, Pinterest, Google +, LinkedIn and at the same time churn out great content consistently? Those costs add up. This is a guest contribution from Iniobong Eyo. You’re slaving at your blog.
LinkedIn Is Still Underrated
APRIL 13, 2015
LinkedIn made a major acquisition in Lynda.com. It cost them close to $1.5 Many people wrongly think that LinkedIn is a one-trick pony. linkedin. behaviouraltargeting bell bellcanada chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia guestcontributor heatherbackman linkedpulse linkedin lynda montrealradio morningshow morningsrockwithterryandheatherb producthunt pulse radiosegment radiostation slideshare socialmedia soundcloud technology terrydimonte morning show. The segment is called, CTRL ALT Delete with Mitch Joel. It''s not. chom fm.
Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia
The Realtime Report
JULY 6, 2012
LinkedIn: 160 million members. via LinkedIn. Facebook Advertising Costs: Russia, Japan and U.S. The cost advertising on Facebook varies dramatically by country, according to data available from digital measurement firm Socialbakers. Russia is the most expensive, with a cost per click of $1.47, followed by Japan at $1.10, and the United States at $1.01. By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. You can see the full list of countries and their Facebook advertising costs here. via Facebook. via Twopcharts.
How To Make Your LinkedIn Page Talk About Your Brand
NOVEMBER 28, 2011
Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. Through LinkedIn, this can be done in a cost effective way. Last week, we wrote about how to set up a presence on LinkedIn. In this post, we will look at how to make the optimal use of different components of your LinkedIn page. How To Set Up a Presence on LinkedIn.
LinkedIn Recruiter: Solution to All Your Recruitment Problems
DECEMBER 5, 2011
Tweet Keeping up the practice of writing about LinkedIn and its special features, today I will be talking about Recruitment Solutions. LinkedIn Recruiter is a solution provided by LinkedIn to empower companies to make the most of this professional network and find the best suited talent. For example, when using Talent Direct, LinkedIn manages your recruitment campaign.
How to: Keep Your LinkedIn Profile Visible to Everyone
NOVEMBER 2, 2010
From the AlmostSavvy mailbag: Rod asks: “I’ve noticed that I’m able to see some people’s full LinkedIn profiles when clicking on their link, but when clicking on the link to my own profile, I see very little information. The good news is that this is easy to fix and it will cost you only a few minutes of your time (and that includes viewing the video below).
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Using LinkedIn for member recruitment [Possible now]. USE CASE: An association has a members-only group on LinkedIn. Each time a member joins the LinkedIn group, the community manager updates the LinkedIn Group field in the members’ AMS record, and adds their LinkedIn profile URL. ROI = low-cost, high-quality leads. Field for LinkedIn profile.
20 of the Sharpest LinkedIn Tips for Irresistible B2B Marketing
APRIL 23, 2013
LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Much like on Facebook, the first thing visitors to your LinkedIn company page will see is your banner image.
Optimize Your LinkedIn Efforts
Small Business Mavericks
JANUARY 12, 2015
Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. Get LinkedIn Premium features for less — who doesn’t like a bargain? Schedule updates to LinkedIn and take some of the drudgery out of standard marketing chores. Put LinkedIn testimonials on your website. Research customers on LinkedIn and develop potential markets. Target Facebook and Twitter ads to LinkedIn connections. Research competitors on LinkedIn and see how you stack up. Social Media LinkedIn word-of-mouth marketing
30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
MAY 28, 2013
If you ever want to really annoy a marketer, tell them that content is low cost marketing. Interview a Customer. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Type out a thoughtful answer to a question posed on social media, in blog comments, or via email, and publish for low cost marketing. 3. Answer Questions. Slideshare.
How LinkedIn Groups can Explode your Blog Traffic
APRIL 18, 2013
Now, you could take the paid route via Google AdSense and sure, AdSense is a great tool for bloggers who want to get noticed online, but the drawback is that it costs money and can quickly eat through your budget. The answer is LinkedIn Groups. What is a LinkedIn Group? The benefits of LinkedIn Groups: It’s free. Free LinkedIn Groups marketing turns to profit.
The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
Blue Focus Marketing
FEBRUARY 13, 2012
To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. Benefits outside your organization include: reduced customer care costs, improved client satisfaction and loyalty, increased lead generation, shorter sell cycles, improved cross-channels to customers, etc. Reason for Social Business?
11 Myths of Social Media Marketing
MAY 24, 2010
While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. The primary budget effect of social media marketing is to shift costs from media buying to labor. Share this on LinkedIn. This confusion is partly due to some still-common misconceptions about social media marketing. Argh, no!
BrainDump: 101+ Things You MUST Know About Social Media For Business
FEBRUARY 3, 2013
If your blog gets big, you’ll want to monetize it (even if it’s just to support the costs/time) and you’ll have a harder time with that on Blogger and WordPress.com 44) Blogging takes time and commitment. LinkedIn 58) Start by building a network with people you know. Don’t go crazy inviting everyone you have ever met to connect on LinkedIn. content plan.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn. This is why 94% of recruiters use LinkedIn to vet candidates.
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
LinkedIn. Linkedin is the largest social media network for business people and professionals but most small business owners still don’t have it on their marketing radar. There are over 230 million LinkedIn users and 2.7 million business pages already on LinkedIn. Note that LinkedIn is more serious in nature compared to Facebook and Twitter. Stick with it. Twitter.
Social media metrics: why, what and how to measure according to Jim Sterne
Social Email Marketing
JUNE 26, 2011
Social media management Social media metrics and measurement Social media ROI blogging bookmarking consumer-generated content customer satisfaction David Berkowitz Delicious Digg Facebook Flickr Forums and message boards Jim Sterne key performance indicator KPI LinkedIn lower costs Marketers Studio marketing mix media sharing micro-blogging Ning raise revenue roi sentiment social media marketing Social Media Metrics social networks StumbleUpon YouTubeIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”.
[Comic] Are You Really ‘Doing’ Social Media?
MARCH 10, 2013
Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. The reality, though, is that “doing” social media not only requires a significant level of dedication and resources, but is something that companies have to consider as an ongoing cost of doing business. Share them in a comment!
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. LinkedIn Ads. Share this on LinkedIn. So many social media options, so little time.
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Shareholders wanted reduced operating costs to increase their profit and dividend, which meant reducing headcount and automating processes. Contrast Facebook’s waning success in the market with that of LinkedIn. Since their public launch, LinkedIn stock has rose from $45.00 per share to around $100 per share (at the time of this post). One simple word. Alignment. Cheers!
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). LinkedIn Facts. Visual.ly ). 8.
The Cost Of Online Rebranding
Small Business Mavericks
JANUARY 31, 2013
If you’ve built a solid online brand and find yourself having to rebrand your business online for one of various reasons, then you should count the cost before you start. If it is, there are some definite costs, and I mean beyond the dollars and cents. You’ll also have to count the cost of rebranding your other assets. You’ll also have to rebrand your YouTube account, LinkedIn persona, newsletters, podcasts, and anything else online that carries your old brand name. Is rebranding really necessary? With your Facebook, you can request a name change.
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. Did You Know: 4.6 billion pieces of content are produced daily. 72% of marketers think that branded content is more effective than magazine advertisements. customer will visit at least 10 digital places to learn about a product or a service. The Secret to Success. What’s the context?
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
The reality is, however, that engaging in social media is becoming a cost of doing business, like having a customer support telephone number or having a Website. Blogs Facebook Featured Google+ LinkedIn People Pinterest Social Media Twitter YouTube customer service customers engage facebook Google social media social networking strategy tipsHow do you deal with negativity? Cheers!
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). He is also the co-author of How to Make Money with Social Media.
Make Your CFO a Social Media Fan
Buzz Marketing for Technology
NOVEMBER 9, 2011
If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Lower costs, more revenue – a perfect combination! Users.
Marketing Automation Must Die
AUGUST 16, 2016
It's another when you get unsolicited email requests or a note sent via LinkedIn. It's the cost of doing business, right? believe it will lower the overall cost of marketing, and increase sales in an attributable manner. linkedin. It's been one of those weeks (and, it's only Tuesday), so here's a rant. Marketers. There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making me hate marketing automation. You're making potential clients hate you too. Please don't do this. love marketing automation.
Social Selling Education 101
APRIL 6, 2015
Once a salesperson has a clear idea about the client through his social profiles, such as those on LinkedIn or Twitter , he can time his communication perfectly, even through other mediums such as E-mail or telephone. Research has shown that cost-per-lead decreases by up to 75% if social media is used efficiently in the selling process. Say, for example, you have joined LinkedIn.
How to Use Social Media for Marketing Research
MAY 8, 2013
With the sheer amount of information that is constantly streaming across many of the most popular social media services, such as LinkedIn, Twitter and Facebook, having a plan will help to keep your research focused and allow you to organize and act on the information that you obtain. For example, B2B businesses might consider LinkedIn or Twitter as these platforms offer access to a wide range of other businesses and professionals. 3. Social media is becoming a popular market research tool quickly due to its low cost and ease of use. Forming your Marketing Research Plan.
LinkedIn Changes for Your Company Page
PWB Marketing Blog
MARCH 26, 2014
I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. There isn’t a cost to the latest changes, however in reading various LinkedIn Since support forum posts it seems that LinkedIn is exploring options.
Free LinkedIn Session Tuesday! (My birthday gift to you)
OCTOBER 4, 2010
Are you ready to get more out of LinkedIn? Whether you’re currently looking for a new job or not, having a polished presence on LinkedIn is not optional. Do you have a LinkedIn account set up, but aren’t sure if your profile is set-up correctly? Related articles which may interest you: LinkedIn-apalooza! Wondering why? You know you’re fabulous.
Why I Started Social Selling
APRIL 5, 2015
” Even one LinkedIn connection request that said “I had no idea you were in sales before, you’ve just been the social selling expert as long as I’ve followed you.” ” So other than what you can see on my LinkedIn profile, let me tell the story of how I started my journey into social selling. It started with LinkedIn. 100% every day.
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin. 64% of marketers plan to increase Linkedin participation in the near future This makes perfect sense to me, as I intersect with marketers constantly who have overlooked Linkedin for years and are just awakening to its power as a communication and content platform.