Dave Fleet

OCTOBER 5, 2011

It goes like this: (Gain from investment – cost of investment) / cost of investment. Sometimes it’s lowered costs. Figure out what it cost to draft/approve/publish it (time is money) and how much revenue it generated (assuming it was sales-focused). ROI is ROI, not Return on Imaginary Numbers. It’s true.

Influencer 321

Influencer ROI Metrics Klout 321

Webbiquity SMM

JANUARY 24, 2011

For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Don’t want to follow Twitterers who aren’t following you?

Tools 206

Tools Social Media Lithium Sysomos 206

Razor Social

NOVEMBER 29, 0002

Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. How much will it cost you? How much will it cost you? How much will it cost you? How much will it cost you? Thing to learn from and things to avoid! Simply Measured.

Analytics 89

Analytics Social Media How To Analysis 89

Waxing UnLyrical

NOVEMBER 18, 2010

Tracking sentiment around a brand and its competitors might be important for a product manager. But if you are a corporate communications manager, you should really think about whether or not you might be better served by tracking the presence (or absence) of specific campaign messages instead of plain old sentiment.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Webbiquity SMM

FEBRUARY 7, 2011

Andrew Worob provides an excellent, thoughtful list of responses to common social media objections such as “we don’t have the resources,&# can’t justify the costs, or executives don’t believe their audience is using social media. 5 strategies for a captivating social media conversation by iMedia Connection.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

APRIL 9, 2012

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. AnchorFree’s Hotspot Shield is a free (or optionally ad-free low-cost) VPN encryption service that provides secure, private web browsing anywhere. How can you quickly find out how far a link has spread on Twitter? PeopleBrowsr.

Review 200

Review Tools Social Media Klout 200

Hootsuite

MARCH 31, 2020

Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Cost-per-click and pay-per-click are sometimes used interchangeably, but they’re actually two sides of the same coin. Pay-per-click is the type of ad model, and cost-per-click is the fee per click.

List 145

List Social Media HootSuite URL 145