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Social Media Success Starts with Listening

Webbiquity SMM

Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Filter out the noise and highlight those who mention your company name, product name(s), competitors or key industry terms with some frequency. Subscribe to their RSS feeds in a reader. Retweet them.

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Fetching Friday – Resources Mashup & Guest Blogging Hangout

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Are Spammers on Your Mailing List Costing You Money – Don’t pay more than you should for your mailing list by removing the spam! How Much will Google Reader’s Demise Cost your Business?

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost. A content marketing partner is another business in your industry you exchange relevant content with in exchange for mutually beneficial backlinks.

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This Week in Social Media – 6/12/2013

Social Media Marketing

A roundup of relevant links affecting our industry. Industry Could IBM be the Google for large enterprise organizations ? year over year for all industries, and the open rate was 24.4% Could Facebook be working on its own RSS reader ? Think email is dead? Think again. In the first quarter of 2013, email grew by 11.6%

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A Look at the Experiments in the Social Media Lab in April

agora pulse

AdWords: Is it Cost Effective to Target General Search Terms? Since this was our first foray into AdWords, we decided to keep things simple and start by targeting general keywords in our industry. (In Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS.

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A Look at the Experiments in the Social Media Lab in April

agora pulse

AdWords: Is it Cost Effective to Target General Search Terms? Since this was our first foray into AdWords, we decided to keep things simple and start by targeting general keywords in our industry. (In Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS.

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48 Ways to Measure Social Media Success

Webbiquity SMM

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. Number of RSS subscribers (regular readers). Search traffic. Six Twitter Metrics.