Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. It doesn’t matter what industry you’re in. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Social Media is Inexpensive False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 17, 2010

But at what cost? We have focused on relevant followers, in our industry by and large. I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ).

Twitter 125

Twitter Metrics Social CRM Consultant 125

Techipedia: Tamar Weinberg

MARCH 4, 2010

They set the trends for the industry. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! That’s gotta be more luck than skill no? Reply Tamar Weinberg March 4, 2010 at 3:22 pm Hi Isaacson, actually, I don’t think it’s just “luck.&#

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. No matter what industry you’re in – get to know the people in your industry. Who are the heavy hitters? Who are the influencers?

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 1, 2010

link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Is the criticism fair?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. The game is going to change in a big way very soon. Otherwise, we're irrelevant.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. I agree with you regarding the noise, it seems there is a new social media vehicle, forum, platform for every industry or topic known to man. We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment.

Social Media 134

Social Media Strategy Metrics Organization 134

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Free is beautiful, and costs are part of life.&# Better yet, let’s just chat at an upcoming industry event instead of scheduling a dedicated meeting.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

AUGUST 18, 2010

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. But at the end of the day, it’s a time and cost expense that is meant to generate business.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. “I am a relatively new internet marketer trying to break into the industry,&# he wrote. Being able to work alongside the brightest minds in the industry can be extremely empowering.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. SEO: Information Small Business SEO: Costs, Expectations, Realities (Small Business SEM): This isn’t a “SEO how to&# article. Read this Mashable guide.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). And in this regard I'm not criticizing you so much as I am the entire industry — Forrester too. link] RT @jaybaer [link] Kabbage RT @marketingveep: 80% of #brand chatter is created by 16% of people. How can you find them? Appreciate that, thanks!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Im Jay Baer.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

PR people aren’t in the ad sales industry. Doing blogger outreach from a small start up in a heavy competitive industry I know how difficult it can be when you take months working on helping others to build relationships and your competitors with a lot of money simply can pay for text links, reviews, and exposure on blogs.

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You hire a marketer because they understand the people, products and culture surrounding the industry you are trying to enter.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Strategy Influencer Case Study 128

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

My tech-friends seem to be mostly agnostic liberals, and my views – though wonderful once you hear them in detail – would cost me a solid fourth at least of my current followers. To know people in my industry, but to talk about real life, humorous stuff 2. I have another account that is faith-based. Sorry about that!

Twitter 205

Twitter Sports Microblogging HootSuite 205

Convince & Convert

FEBRUARY 9, 2010

You can see alot of this in the 'green living' industry – folks call it greenwashing. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust. Thsi is kinda like that since you really have to vet the REAL folks and the posers.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Todd details 10 great tips, including registering your name on every social network, getting interviews, and speaking at industry events. Why the PageRank Toolbar is Killing the SEO Industry (Search Engine Roundtable): Barry Schwartz argues that if PageRank were removed, then the whole landscape of SEO would change. big pat on back.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t try impress me with your funding or whatever industry related things you think you do really well. My eyes glaze over at the site of industry jargon. Valuable info for those who reach out to “influencers&# or almost anyone in any industry. It’s about a lot of dos and don’ts for me. Do be direct.

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. Build a website. Make it useful and at least moderately pleasing to the eye.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. Build a website. Make it useful and at least moderately pleasing to the eye.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill.

Social Media 115

Social Media Strategy RFP Social CRM 115

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

MARCH 2, 2010

The potential for all this is mind-boggling, and looking at where we are now we can easily see how much room this industry has to grow. can i have my time back for reading the fourth? Social is obviously going to be a huge part moving forward, and I believe mobile will as well.

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 2, 2010

I simply cannot imagine working in an industry where status quo was the norm. Every day is different, and significant changes occur on a near weekly basis. Facebook’s gyrations alone are enough to keep you on your toes. I love change. I thrive on it. I understand the appeal of certainly, it’s just not my preference.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 23, 2010

It wasn’t feasible for AOL to do so itself, as the personnel cost would have been extraordinary. Here we have a new paradigm that focuses at last on relevant, personalized communications AND costs almost nothing, and yet people are still apoplectic about it taking a lot of time? It’s hard. Really hard.

Social Media 146

Social Media Strategy Energy Consultant 146

Convince & Convert

APRIL 27, 2010

And, historically I have often cited US Airways as an example of a company that I would avoid at all costs (quite literally, I would be willing to pay more to fly any other airline because of how terrible my experiences have been). Randy is the exception when he should be the rule for those of us in service industries.

Social Media 131

Social Media Strategy Airlines Types 131

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

And you wonder why our industry has so many snake oil salesmen? But “social media marketing experts&# need to have the marketing skills or they’re just self-proclaimed gurus that the true members of the industry want nothing to do with. For you, this means practice and true application of acquired skill.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). Result: A new market discovered. But the challenge isn’t to do these things. I see testimonials, etc.

Social Media 119

Social Media Strategy Mobile Consultant 119