Webbiquity SMM

NOVEMBER 12, 2019

What their customers and industry experts say about them will give you the real story. The costs of not doing brand monitoring, on the other hand, could be catastrophic. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.” Here are five reasons why.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. There are numerous groups on LinkedIn within most industry segments; look for those that are active and have a large networking capacity. You can try using influencer search tools like Grin to search for the ideal influencers in your industry.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

DECEMBER 12, 2018

We all know social media stars with hundreds of thousands of subscribers who play essential roles in their respective industries. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses. But they are a good place to start.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. “Traditional&# media is struggling.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

MAY 16, 2011

Trade mags are struggling to maintain their value as they compete with industry analysts putting more content online, independent bloggers, and of course B2B marketers themselves publishing more of their own original content. Slide 21: Online costs per lead are lower. Content aggregation ?).

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

JANUARY 31, 2019

Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. It should help you more effectively capitalize on trends and address pressing problems in your industry. Are your videos performing above par for the industry? There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

NOVEMBER 16, 2010

Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Filter out the noise and highlight those who mention your company name, product name(s), competitors or key industry terms with some frequency. Share your own industry-related content. Retweet them.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

MARCH 7, 2019

No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Look for cost-friendly, trendy merchandise items such as pins or tote bags that will entice followers to buy a ticket. Run a Giveaway Contest.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

JUNE 17, 2014

Noting that B2B marketers have been gradually shifting effort and budget from outbound to inbound marketing channels “as buyers increasingly manage the early stages of the buying process without contacting vendors by reviewing websites, talking to peers in the industry and reviewing resources. This increases the cost per opportunity.”);

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

FEBRUARY 4, 2013

This is why a common, unified set of metrics that tracks all inbound online channels (press, social, industry, paid, and organic search) and content types (owned, earned and paid) is vital; it’s what gets everyone on the same page and keeps them moving forward in a coordinated manner. Soon, you’ll be on your way to marketing in the round.”.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

DECEMBER 10, 2013

Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( More than 70% of businesses use video in marketing, though (likely due to cost) video use is more common in enterprises (88%) than SMB forms (76%). ( DeSantis Breindel ). What’s the ROI of Content Marketing? Cox Business ).

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

SEPTEMBER 16, 2013

” Of course it’s true that, ultimately, any marketing tactic has to show business results (higher sales, lower costs, or some combination thereof). It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Search Engine Visibility.

Metrics 195

Metrics Marketing Class GPS 195

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. . Experiment.

Directory 196

Directory SEO B2B Engineering 196

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. Share this on del.icio.us.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

DECEMBER 20, 2011

The C-level folks may not know or particularly care what these numbers are, but if those values are off, they will affect quality, which impacts rework and warranty claims, which impact manufacturing and repair costs, which impact the ROI of each vehicle. Followers by industry, function and company. Number of company followers.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Share this on Bebo. Share this on del.icio.us.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 2, 2013

Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. Companies in these industries are also the most likely to have formal content marketing editorial calendars.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 21, 2010

Using social media channels for customer support can both improve a company’s image—by demonstrating, publicly, responsiveness to customer issues—and reduce customer support costs. Toolbox.com , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MAY 10, 2011

For those readers who aren’t able to make it to that industry event to hear your product expert speak live, extend the life of that carefully crafted presentation by posting it on a social content sharing site like Slideshare. Let your readers know! Social media is a great way to make more in-real-life contacts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 13, 2019

This “two pipeline” requirement is pretty unique to the recruiting industry. There’s no cost to get started. They need a pipeline of companies that want to hire them to recruit on their behalf. And they need a pipeline of candidates to fill those positions. Your blog is your place to be YOU; to be a real person.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

AUGUST 23, 2010

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? The Real Cost of Social Media by Danny Brown. Among social media pundits, the debate rages on. Is social media ROI measurable?

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JUNE 20, 2011

It’s a critical and cost-effective tool for gathering market and competitive intelligence. They are talking about their challenges and looking for answers on LinkedIn, in blog posts and comments, on Twitter, Facebook, and dozens of industry-specific social media forums. It just takes listening.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

FEBRUARY 16, 2011

Anthony Piwarun presents a detailed, step-by-step guide to optimizing various key areas of your LinkedIn profile (headline, summary, title) as well as other factors, shows what kind of results are achievable, and answers the question: is premium membership worth the cost? How Can I Look Amazing On LinkedIn? by My Venture Pad.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Lithium also includes response assignment and reporting tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 15, 2020

Driving business growth with industry-specific software for manufacturing, distribution, retail & services customers. MultiTech designs, develops and manufactures communications equipment for the industrial Internet of Things – connecting physical assets to business processes. IT for the creative industry. Followers: 9,331.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MARCH 29, 2022

Study them and you may discover valuable insights about what people really want in your industry generally, not just on Quora. By targeting non-competitive Quora questions that already rank highly for your industry keywords, you can get your answers to outrank those and build a steady stream of referral traffic for your site.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

JULY 31, 2012

” College is expensive, very expensive, yet most universities do provide easy-to-find cost data broken out by the main categories of tuition, books, and room & board. If you find yourself stuck in rut with your b2b marketing, recycling the same-old same-old tactics, take a look outside your industry inspiration.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

MARCH 29, 2016

Twitter is best for sharing news-oriented content and links; LinkedIn for industry research and business insights; and Facebook for more informal, humorous or fun content. Professionals use LinkedIn to find business insights, how-to content for problem solving, industry research and statistics, and thought leadership content.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JUNE 15, 2020

Quora can help you generate quality leads for your business while keeping your marketing costs low. But it’s usually best to match your tone of voice to your industry; the style appropriate for a casual fashion or fast food chain is much different than that for law firms or medical device companies.

B2B 172

B2B Policies How To Wikipedia 172

Webbiquity SMM

SEPTEMBER 10, 2012

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Her background includes stints in management consulting and the energy industry. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JULY 31, 2012

” College is expensive, very expensive, yet most universities do provide easy-to-find cost data broken out by the main categories of tuition, books, and room & board. If you find yourself stuck in rut with your b2b marketing, recycling the same-old same-old tactics, take a look outside your industry inspiration.

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

NOVEMBER 21, 2011

Sure, there are alternatives, ranging from other free or low-cost platforms (e.g., Sure, there are alternatives, ranging from other free or low-cost platforms (e.g., Though these will likely evolve over time, it’s best to think about at least the obvious subjects for your company and industry up front. Structure (topics).

WordPress 185

WordPress Hubspot Widget URL 185

Webbiquity SMM

AUGUST 25, 2015

The average cost of a B2B sales lead varies widely by industry. Good old-fashioned trade shows remain the top source for B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads. MediaPost ). B2B Marketing Insider ). Heidi Cohen ). Biznology ).

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

JANUARY 2, 2018

Something like “I was researching companies in this industry, and most of your competitors are active on Twitter, but I couldn’t find your company there. Just don’t over-rely on tools to run Twitter on autopilot; it becomes obvious and will cost in terms of lost followers. Did I miss it?”

Twitter 186

Twitter Paper.li B2B Microblogging 186

Webbiquity SMM

JANUARY 20, 2015

In the end we see the cost/customer as effective.” And LinkedIn’s Showcase pages enable brands to connect with audiences ion the social platform where they are already learning, networking, and engaging with peers,” Celia Brown explains why and shows how to use showcase pages for industry thought leadership.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

SEPTEMBER 12, 2011

Pam Moore outlines a dozen ways companies can fail at social media marketing, from not understanding the social media “ecosystem&# for their industry or hiring the wrong consultant/agency for help to assuming social media will fix a broken business (it’s won’t–it will expose it) and having unrealistic expectations in general.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

DECEMBER 8, 2015

These tools can help you organize your finances and growth metrics, catalogue your customer interactions, prioritize your calendar and so much more at a minimal cost to you. He has been recognized several times for his involvement in the tech industry. Social media. Social media presence is another key to unlocking success in 2016.

Small Business 100

Small Business Tips Marketing Education 100