Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

Metrics 223

Metrics ROI Consultant Eventful 223

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. It’s been fascinating to watch the industry change thanks to the explosion of technology. New Year’s Resolutions for the Social PR Pro. Make friends with numbers. when something began. how far X dollars go (e.g.

Exercises 155

Exercises Consultant Journal Energy 155

Waxing UnLyrical

JUNE 26, 2013

Calculate the cost per customer. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. The amount you spend is dependent on your industry – do some research to understand what you should be spending. Once your promotion is over, you need to: 1.

Metrics 243

Metrics Analysis Compete Groups 243

Waxing UnLyrical

MAY 3, 2018

It was a new industry for me – and my first for-profit company. Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did.

Creative Commons 170

Creative Commons Proposal Travel Authentication 170

Waxing UnLyrical

MAY 28, 2014

As we usually tend to discover, tools can only do so much: Much better to invest in a credible & meaningful analysis solution that costs a bit more than an automated one counting nonsense #measurepr. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

Conference 211

Conference Analysis Research Upcoming 211

Waxing UnLyrical

MARCH 4, 2015

Twist Image leverages this revenue to offset its sales costs. Mitch continues, “When we pitch [my speaking and writing revenue] offsets the pitching costs, which are very significant in the agency world.”. Mitch’s activities offset the firm’s business development costs, and sometimes Twist ends up cash flow positive.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. We share as a way to educate the entire industry, including you! On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

MARCH 15, 2018

It’s a low-cost way to get the word out quickly, offset negative online chatter and comes with the added benefit of team-building as associates rush to the defense of their employer. When a crisis strikes, smart companies will mobilize these internal allies, asking their ready-made army of advocates to spread the word.

Badge 175

Badge Embedding Forums Mobile 175

Waxing UnLyrical

NOVEMBER 30, 2012

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Overall physicians using social media have found the benefits outweigh the costs. News Health article.

Health Care 279

Health Care Social Media Insurance Education 279

Waxing UnLyrical

JULY 12, 2011

It’s just too simple a number—no matter how wrong—and until we (as an industry) come up with a simple number to replace it, AVE will probably continue to be used. Mike Donatello asks if it is cost, time, or possibly ignorance. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

Klout 173

Klout Journal Flickr ROI 173

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

MARCH 19, 2014

The legal cost to defend is about $162,000 and awards are $2.7 Louis headquarters, and the Missouri Chamber of Commerce and Industry. Eric followed this tweet up by noting that there are roughly 80,000 EEOC claims annually. million, on average. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

Training 211

Training Privacy Applications Social Media 211

Waxing UnLyrical

FEBRUARY 25, 2011

Over and above this, I was told: Renewing your PRWeek subscription will ensure you continue to receive all the latest industry news, surveys, and special reports. That is, how much would it cost me to renew my subscription? Ever since I started working in PR in the US, PRWeek was the one industry publication that was a must-read.

Directory 180

Directory Survey Flickr Applications 180

Waxing UnLyrical

AUGUST 1, 2014

” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? why and how PR needs to stop being a cost-center and, of course, AVEs and Digital Reach. Not only is this ridiculous, it does not put a monetary value on our “work” (what work? The elbow grease?

Sample 252

Sample Samples Metrics Consultant 252

Waxing UnLyrical

FEBRUARY 20, 2013

It’s an exposé of China’s “black PR industry.” The catch, for the unsuspecting clients, was that they didn’t know this didn’t cost anything… and Yage didn’t bother to tell them that. There are enough shysters out there in general; the PR industry has more than its fair share of them.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

DECEMBER 1, 2014

Download and then edit/update it depending on your industry, needs, etc. And some of them don’t even cost money! Beth Kanter pointed me (and several others) to this many years ago, and it’s a super tool for planning your editorial calendar. It’s Lightbox Collaborative’s 2015 editorial calendar.

Consultant 174

Consultant Resources Template Templates 174

Waxing UnLyrical

JUNE 29, 2012

Because to be a part of the public relations profession… … working for an agency that does a ton of (great) work in the health care area… … be physically in D.C… Seriously, it was like being in a Dan Brown novel. The Supremes rang my bell yesterday, when I absolutely didn’t expect them to. How about you?

Health Care 178

Health Care Flickr Curation Cost 178

Waxing UnLyrical

APRIL 26, 2012

While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. How close to your bottom line is the network?

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

FEBRUARY 19, 2013

I won’t take gigs that aren’t cost-effective. But if you are in the pure service industry? But then they have to implement those methods to make them cost-effective for the company and the customer. Others told me to focus. Pick a niche. Investigate a specific market so you have less competitors and more specialization.

Education 235

Education Project Exercises Startup 235

Waxing UnLyrical

JULY 24, 2013

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Overall physicians using social media have found the benefits outweigh the costs. News Health article.

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

AUGUST 19, 2015

In the Dictionary of Measurement and Evaluation , an AVE is defined as a “discredited output score that suggests an equivalent cost of buying space devoted to editorial content.”. The Washington Redskins’ recent incident places negative light upon the public relations industry.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

APRIL 22, 2011

And it’ll cost you. Clients in many fun sizes, industries, and locations reach her through the Web. You’ll stall for all those reasons, pretending you’re still thinking about it when really you’re avoiding the thought of it the way you would a plague-infested rat. You can also connect with her on Twitter.

Flickr 188

Flickr ROI Cost Research 188

Waxing UnLyrical

JANUARY 3, 2013

But with data plans and phone upgrades costing us a fortune nowadays, wouldn’t it be nice to have a couple of apps that could earn you some of that money back for a change? Clarke is an inbound marketing analyst and blogger for USB Memory Direct, a leader in the custom flash drives industry.

Crowdsourcing 217

Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

JULY 11, 2012

The latter filter means you can narrow down the keywords to include the types of products or services you sell directly, or just the industry you’re in. Nor do they have the finances to pay a solution provider the kind of money these smart algorithms would cost. This helps you keep tabs on competitors as well as customer pain points.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

APRIL 30, 2011

If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc. If you’re in a similar situation, no matter what industry you work in, I think you should do the same. a 2-hour teleconference with him.

Sample 150

Sample Samples Report Retail 150

Waxing UnLyrical

MAY 20, 2015

Public relations is one of the most powerful (and cost effective) ways to put new businesses on the map. Once you’ve established your presence online, identify the top influencers in your industry and start to rub elbows with them. I’m not saying anything new here. Sounds like a thrilling Friday night activity!

Tips 100

Tips Proposal Repository Influencer 100

Waxing UnLyrical

AUGUST 30, 2011

TweetLevel and BlogLevel are two purpose built tools for the PR industry that aim to be a GPS for navigating influence. TweetLevel and BlogLevel are tools that help PR pros take what would be either an expensive or time consuming process into a free (these sites don’t cost) and quick job (reduces the analysis time from days to minutes).

Influencer 179

Influencer GPS Metrics Social Media 179

Waxing UnLyrical

SEPTEMBER 24, 2021

When you’ve worked in an industry for more than two decades, you inevitably get bored, burned out, into a rut, or some combination thereof. Q: How much does it cost? As I moved through multiple and concurrent grief cycles, I needed to figure out what was next for me, not just personally, but professionally as well.

Analytics 246

Analytics Questions Class Data 246

Waxing UnLyrical

MAY 31, 2018

We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. One picture used to accompany one blog post cost them $4,000. You know that giveaway ended up costing a lot more than they made on frozen food sales!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. But if you’re not one of those fortunate brands, consider using higher-quality (probably lower-cost) human coding.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JUNE 8, 2016

Audience targeting is amazing, and the cost to reach them is pretty cheap. Inter-State Studio ran a geofilter for the local high school graduation at the end of May for 3 hours at a cost of a little less than $9. You can set the expectations for your industry and competition by diving in and experimenting.

Cost 100

Cost URL Price Advertising 100

Waxing UnLyrical

JANUARY 7, 2011

But I am well aware that I am not regarded in the same light as, say, Shel Holtz or Ann Wylie , as speakers for our industry. Treating one person disrespectfully will cost you at some point in your life. I like it when people say nice things about me, and I like it when I’m asked to speak. That is completely fine.

Class 207

Class How To Health Care Comments 207

Waxing UnLyrical

AUGUST 19, 2011

Now compare it to what it would cost to get a professional to do it. Clients in many fun sizes, industries, and locations reach her through the Web. What’s not okay is to do it ourselves in order to avoid spending money. Calculate the time you’ve spent doing it yourself for your business and multiply it by your hourly rate.

Small Business 206

Small Business eBook Survey SEO 206

Waxing UnLyrical

JANUARY 26, 2011

Depending on how many Ads that generates it could cost starbucks a lot of money since ads cost around $0.25 I can go through every industry and they littered like this. But say Starbucks has 18mil fans out of probably 300mil customers world wide. They get between 100 and 300 posts to their fan page per day. AOL was the Internet.

Class 268

Class Facebook Privacy Public Domain 268

Waxing UnLyrical

JANUARY 27, 2011

It means we are not educating the entrants to our industry well. The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. It’s one of the problems with PR. And for that, shame on us all.

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

AUGUST 17, 2016

because it can be expensive to create: A6: Multimedia can have higher costs. Louis headquarters, and the Missouri Chamber of Commerce and Industry. I do think successful campaigns get every inch out of the multimedia tube as possible #measurepr. — Dan Farkas (@danfarkas) August 9, 2016. Dan Farkas (@danfarkas) August 9, 2016.

Startup 100

Startup Campaign Data Analysis 100