Sherrilynne Starkie
AUGUST 27, 2018
Industry programs fit the bill, too. Some cost thousands of dollars. The post Industry certification a must for social media career success appeared first on Sherrilynne Starkie. And all too often, these young professionals come up wanting when it comes to social media skills. Social Media Certification. Some courses are free.
Sherrilynne Starkie
FEBRUARY 18, 2020
Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Ransomware costs Canadian companies as much as $2.3 Here’s a media article which examines the Canadian Cannabis industry and includes a key CEO interview. Today’s picture is much rosier.
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Sherrilynne Starkie
NOVEMBER 28, 2017
The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. With no government rescue yet in the offing, is the news industry doubling down by sacrificing community newspapers? And it was done with no apology.
Sherrilynne Starkie
DECEMBER 18, 2017
Because Facebook ads are so highly targetable, they are extremely cost efficient. According to AdEspresso, the average cost-per-click for Canadian advertisers is 20 cents. Another option is the CPM (cost per thousand impressions) payment type. These tend to be lower in cost than CPC so work well with awareness objectives.
Sherrilynne Starkie
JANUARY 29, 2018
In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). It provides a competitive advantage and the agility to adjust campaigns and activities on the fly. Social media audits.
Sherrilynne Starkie
AUGUST 17, 2013
Yes, I know, I’ve been spoiled by the BBC which does a pretty good job of TV news, but with a 20-year career in the media industry, I have a solid understanding of how news rooms operate, the skills and talents of news professionals and the actual business of reporting the news. I think Canada’s TV news can do better.
Sherrilynne Starkie
JANUARY 22, 2019
Even breaking it down by industry, it’s clear how important links are to ranking position in Google. million in Newspack: a fast, secure, low-cost publishing system tailor for small newsrooms. Stone Temple published a study that shows a very significant correlation between links and ranking position in Google search. — SS.
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