Direct Marketing Observations
FEBRUARY 9, 2010
The cost of reaching a targeted customer will only decline in the years to come. Sadly, efficiency will also devastate those industries and professions that thrived on media’s historical inefficiency. The capabilities are ubiquitous and the cost is next to nothing.
Direct Marketing Observations
JANUARY 19, 2010
But if you are a company who needs external help, how do you weed through this entirely new industry? Possible organization by Purpose/Goals, Criteria, Timelines, Vendor Questions / Responses, initial cost estimates. During this phase, you can narrow the scope, interview vendors and negotiate final costs.
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Direct Marketing Observations
NOVEMBER 2, 2010
You never heard about how vendors were treating your employees (good or bad) and you never cared how they were performing with other peers in related industries. You did not worry about their greenhouse effects, the videos their employees were making behind the scenes or how much the same product cost at other stores within a 7 block radius.
Direct Marketing Observations
SEPTEMBER 8, 2010
Smart phones -As we continue to move away from the desktop, and as the cost continues to drop and functionality rises, pretty soon, everyone will be armed with a device that will replace the television, the theater, the land line, the desk top computer and email. It’s social messaging at it’s finest.
Direct Marketing Observations
JANUARY 4, 2010
Every executive understands the numbers associated with keeping a customer versus the cost of acquiring one, yet Service rarely has a seat at the executive table. Companies at the front of this revolution to infuse social media into their service channels will most likely be leaders in their respective industries.
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