article thumbnail

Social media management costs for businesses in 2022

Sprout Social

While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. First, we need to be clear.

article thumbnail

8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. The cost (sometimes) is lower.

B2B 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

It’s cost-effective, time-efficient, and has a wider reach. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Today, the focus will be on Linkedin and how it can help B2B brands. 89% of B2B marketers turn to LinkedIn for lead generation.

B2B 130
article thumbnail

Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook.

B2B 150
article thumbnail

SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

. – Percentage Decrease in customer acquisition cost: 37%. I’ve got to say LinkedIn! LinkedIn is a platform where people go to learn – what we’re here to encourage. LinkedIn is a platform where people go to learn – what we’re here to encourage. I am a huge advocate for CRMs, HubSpot in particular.

Education 190
article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. There’s no cost to get started. They want more of YOU.

article thumbnail

Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. HubSpot: Lay a Bet on Instagram Video Marketing. HubSpot often uses Instagram video marketing to raise brand awareness and interact with customers. Why Should B2B Companies Use Instagram Marketing?

B2B 259