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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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How to Use Social Media to Plan Your Next Vacation

Ignite Social Media

It’ll also give you cost efficient ways to travel to your dream destination. In the “ Plan Your Trip ” tab, Destinations will “calculate your total trip cost, adjusting the dollar amount instantly as you toggle through calendar options. It’s called Destinations on Google and it’ll help you plan where to go and when to go there.

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Want to Come to Hawaii? I’ve Got a Great Excuse for You

Stay N' Alive

On October 5, I’m going to be speaking at the Hawaii Social Media Summit at the Ala Moana Hotel, and I’ve got a great excuse to get you there. Here’s the excuse you should pitch to your employer: A typical conference of this caliber costs $2,000+. Hawaii Social Media Summit is just $97.

Hotels 81
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3 New Social Media Features to Consider for Your Brand

Ignite Social Media

The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. How much will this cost? Showcasing a feature in your store, hotel, property, or of your product. Could this work for my brand? How will my audience react?

Features 112
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. For example, if you wanted to know whether Pinterest users are disproportionately frequent travelers, and to which states, and at which hotel chains, etc.

Brands 114
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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

Nowadays, consumers trust people more than they trust brands, so encouraging your customers to take photos and post them on multiple social networks can turn into the many faces of your brand. . Run a Social Media Contest to Collect Content.

UGC 52
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

There are two things we must understand before we can define if social media adds value to your business. 1: Opportunity Cost – Every time you spend a minute on social media is one minute you potentially lost revenue. This inherent cost needs to be included in any equations you make when allocating resources.