Waxing UnLyrical

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

In March, my friend and colleague Heidi Sullivan stepped in to host the chat. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. As in, we held the chats, but didn’t get to post the recaps because, well, #life. measurePR March 2018.

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Are You a Digital Landowner or Sharecropper?

Waxing UnLyrical

Websites are cheap these days and easy for anyone with a little determination to get going: Owning your own domain will cost you less than $10/year. Hosting a website can be done for as little as $5/month*. WordPress can be downloaded for free at wordpress.org, and many hosts will install it for you for free.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

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Rewired PR: Neuroplasticity and Public Relations

Waxing UnLyrical

Still around, but nowadays, more often than not, those newsrooms are hosted on our own sites, perhaps even as blogs. Many of them are free, or low-cost… so why not take advantage of them? .” The good old press release for example; it’s still around, but now we have social media releases. The newsroom?

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What we are missing about Deepfakes and Fake News in 2020?

Waxing UnLyrical

I am shocked we haven’t seen this become more widespread already although MediaPost points out it currently costs businesses $17B. By the time they’re debunked, the stock will take a dip at a minimum. We need to educate ourselves on how to spot these and increase our monitoring. Beyond simply saying “Oh &^@#,” what can we do?

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

By now, most people with an Internet connection have at least heard of Kickstarter , the crowd-sourced fundraising site that began in 2008 (and is now joined by a host of other competitor platforms). How much does it cost to make this happen? That’s no longer the case. What will that money go to? Be professional.

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“Community Manager” Confusion

Waxing UnLyrical

Do you want to host an online community with a goal of driving interaction between community members over the long haul, or enabling customers to support each other, reducing your company’s need to provide customer service? How do I know this? That’s not a community manager. That’s social media marketing.