Adam Sherk

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Coming at this problem as someone who works in the nonprofit and health care sectors, let me add “community wellness&# to the list. Too often over-hyped releases end up costing a company the attention it seeks because they end up disregarded. We do tend to fall back on certain terms, maybe more out of habit than anything.