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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

Best practices maximize marketing ROI. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. To accurately assess lead quality, you need to track key metrics, such as cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Qualifying Leads. Conversion Rate.

Metrics 140
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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
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Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52
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Increase your ROI: Let the data do the work

Audiense

From marketing managers to senior executives increasing your ROI is a common goal shared by all. On paper, calculating ROI could not be simpler: (Gain of investment – Cost of investment) / Cost of investment. Look at a few examples of how social data can contribute to balancing your ROI. The ROI of doing nothing.

ROI 74
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How to Measure Your Social Media ROI [Infographic]

Mindjumpers

The infographic given below is interesting for both the thought groups, the believers in quantitative approach as well as those who believe in building sustainable relationships through social media. Thus, the calculation of ROI on social media gets calculated accordingly.

ROI 264
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The Social Media ROI Debate

Webbiquity SMM

Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 138